The beauty brand launched by singer Jeon So-mi?? The side bowed to the unauthorized use of the Red Cross logo.
On the 6th "The special PR kit "Emotional Emergency Prescription Kit" designed to promote the launch of this Hugh Spread Stick is a package of emotion-inspired colors and small goods that will comfort the emotions. In the process of expressing the metaphorical concept of "'comforting our honest feelings as if they were an emergency prescription,' we made a mistake in including elements that could be recognized similar to the symbol of the Korean Red Cross without prior approval" he said.
"I deeply apologize for the fact that the production was made without fully recognizing the historical and humanitarian significance of the Red Cross mark and the importance of legal protection."We are gravely aware that this is an issue that can undermine public trust regardless of our intentions, and this is a clear mistake entirely due to our carelessness..." he apologized.
It is also currently in the process of immediately discontinuing the use of related design and communication assets and taking necessary corrective and preventive measures. It has stopped posting design and related content that includes problem elements and is in the process of collecting and reproducing PR kit package designs that have already been distributed. We plan to strengthen and retrain internal guidance lines related to the use of upper questions for brands and design teams"
Earlier, the article was controversial for releasing a special PR kit with the Red Cross logo. The Red Cross mark and name are strictly prohibited from commercial use other than for medical relief purposes, and unauthorized use can result in up to seven years in prison or a fine of up to 100 million won for trademark infringement.
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