Queen of Aloe Choi Yeon-mae achieved 40 billion won in debt after Kim Jong-moon's death → 100 billion won in annual sales (millionaires)
Nov 05, 2025
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On EBS 'Seo Jang-hoon's Neighborhood Millionaires' (hereinafter 'Neighborhood Millionaires'), which airs at 9:55 p.m. today (5th), Choi Yeon-mae, CEO of Kim ○ Moon Aloe, will appear to tell the dramatic management story of 20 years of protecting the company even in the face of bankruptcy. Choi Yeon-mae is the founder of the company who passed away in 2005 and has been in charge of the company since 2006, following her husband's footsteps. At the time of her husband's illness, the company was reeling from professional managers, and Choi Yeon-mae jumped into management thinking she could not wait and see anymore. Through this broadcast, she also tells the hidden story that "I became the vice president because I could not write 'Mother' in the association column". However, at that time, the company was already on the verge of a cliff with '40 billion in debt alone'. In response, she recalls the dizzying time, saying, `If it had been a month late, this company would have been over.'
And the crisis became a reality when her husband, the founder of the company, passed away. Many people have already expressed cynical eyes, saying "Kim ○ Moon is about to fail" and "What would that woman do?" and even offered to sell. There was also growing opposition within the company, doubting her expertise. Then, one day, she received a mysterious note through the secretariat, which said that someone in the staff asked for her personnel change. Choi Yeon-mae was 'Personnel Order', not 'request', which decided his own personnel at will. I felt very humiliated,' he confesses how he felt at the time.
After overcoming sad times that were not recognized even after taking on such a collapsed company, Choi Yeon-mae normalized the company by paying off all 40 billion debts in a decade. Since then, after actively seeking a way out, such as entering home shopping and pioneering the global market, it has finally jumped into a global brand with 100 billion in annual sales. Her story, which opened a new heyday by protecting her late husband's management philosophy, will resonate deeply with many people, awakening the spirit of challenge and the meaning of true leadership that does not give up even in the midst of a crisis.
Meanwhile, the show will also reveal the fateful meeting between the late founder Kim Jung-moon and Choi Yeon-mae, and a movie-like love story that promised eternal love with aloe. Choi Yeon-mae's life story of saving a company in crisis and writing a miracle at the end of despair can be found on EBS 'Seo Jang-hoon's Neighborhood Millionaires' at 9:55 p.m. on Nov. 5. (Photo courtesy = EBS 'Seo Jang-hoon's Neighborhood Millionaires')
wjlee@sportschosun.com
