Seo Jang-hoon also owns a surprise Lee Kun-hee in the most expensive Gangnam luxury villa for 15 years in a row (millionaire)

By YoonSeon, Cho

Nov 04, 2025

Seo Jang-hoon also owns a surprise Lee Kun-hee in the most expensive Gangnam luxury villa for 15 years in a row (millionaire)



Choi Yeon-mae, the representative of the 'original company in Aloe' ' will appear in the 'Neighbor's Millionaires' with an annual sales of 100 billion won.

On EBS 'Seo Jang-hoon's Neighborhood Millionaire' (hereinafter 'Neighborhood Millionaire'), which airs at 9:55 p.m. on the 5th (Wednesday), Choi Yeon-mae, CEO of Kim ○ Moon Aloe, a company that led the popularization of aloe in Korea, will appear to tell the turbulent life journey. Founded in 1975 and celebrating its 50th anniversary this year, Kim ○ Mun Aloe is a company that has written a new history of domestic distribution enough to be called the `myth of door-to-door sales.' Through this broadcast, Choi Yeon-mae reveals her special secret of being a normal housewife to a global female entrepreneur, and her indomitable spirit of challenge and life philosophy that turned crisis into opportunity.

In particular, the interior of Choi Yeon-mae's ultra-luxury mansion will be unveiled for the first time in 'Neighbor Millionaires', raising expectations. Her residence is a high-end villa in Gangnam, which has been listed as the most expensive apartment in Korea for 15 consecutive years. Seo Jang-hoon was surprised to report that Chairman Lee Kun-hee actually owned the villa, saying, `It is said that a really powerful person lived here in the past.' Even more shocking, the villa is the first of its kind in the country to be equipped with an underground air defense system that can withstand nuclear attacks. Seo Jang-hoon and Jang Ye-won will delve into various rumors related to the house one by one through this broadcast.




Seo Jang-hoon also owns a surprise Lee Kun-hee in the most expensive Gangnam luxury villa for 15 years in a row (millionaire)
Choi Yeon-mae's house, which boasts overwhelming prowess from the entrance of a huge gate, boasts an ultra-luxury outdoor garden on a different scale from the indoor garden that looks like a whole forest. In addition, the artworks placed throughout the house show her sophisticated sense and classy taste. In particular, works made of 1,000 jewels that symbolize wealth and power, and collections that are not enviable in most galleries, such as paintings by famous artist Kim Won-sook, are attracting attention. In the midst of this, Seo Jang-hoon and Jang Ye-won show their artistic perspective by challenging to find an enormous artwork that is equivalent to the price of a Gangnam apartment. Who will be the winner of this fierce competition and the identity of the unimaginable ultra-high-priced artwork will be revealed through the broadcast of 'Neighbor Millionaires'.

The splendid success of "Empress Aloe" Choi Yeon-mae, the tearful story behind it, can be found on EBS 'Seo Jang-hoon's Neighborhood Millionaires' at 9:55 p.m. on Wednesday, Nov. 5.






supremez@sportschosun.com