S.E.S. Shoo, you're doing a great job..I left for China I want to let the world know

By Sohee, Kim

Nov 17, 2025

S.E.S. Shoo, you're doing a great job..I left for China I want to let the world know



Suga from the group S.E.S. showed his passion for a new challenge.

On the 17th, Shu shared his current situation through his account and released several photos.

He said "Actually, for the last few years, I've been working on a bottle-warming cosmetics project. Bottle grass grown by hand from farming to research. Many people have already received love as health foods, so we sincerely thank you. "




Then "Now I'm preparing a number of projects with all my heart, time, and faith.", signaling a new challenge. He said "'New challenges are created by my imagination','How can I inform the whole world beyond domesticity?' I wondered how the various brands created from all over the world were marketing"I studied on the Internet for a long time with my laptop, but I couldn't get it because I wasn't going to see it in person." he confessed his honest concerns as a CEO.

As a result, Shu himself moved overseas. He said "So I went to Shanghai International Import Fair (CIIE) a few days ago to see, hear and experience the marketing of brands around the world"Those times when you looked at the product, analyzed the design, encountered marketing cases, and unleashed your imagination to the fullest. There are so many things to learn when you become an adult. The learning was both an excitement and a hope for me."

Then "And it became clear. "As much as making good products, it is my responsibility to properly convey the value of them," he said. "So, if I have a chance in the future, I thought I should go to various countries and see, hear and learn the messages and consumer reactions there."




S.E.S. Shoo, you're doing a great job..I left for China I want to let the world know
Recently, Shu started his health food business and opened his second act as CEO. Six months after the start of the business, he has announced the news of the sale of the product to fans and the public, showing that he is on a roll as a businessman.

Meanwhile, Shu made her S.E.S. debut with Eugene and Bada in 1997, and married Lim Hyo-sung, a former basketball player, in 2010 and has one son and two daughters. In addition, he was sentenced to six months in prison and two years of probation in 2019 for habitually gambling abroad in a total of 700 million won from August 2016 to May 2018, and has since spent time self-reflection.

Next is Shu's SNS post




Everyone~ It's been a long time.

In fact, over the past few years,

I was working hard on the bottle grass cosmetics project.

from farming to research

hand-grown bottle grass.

Many people have already received love as health foods, so I sincerely thank you.

Now, I am preparing various projects with all my heart, time, and faith.

"New challenges are created by my imagination."

"How can we let the world know beyond our own country?"

I'm curious about how the different brands that are created from all over the world are marketing

I held my laptop for a long time and studied on the Internet, but I couldn't get it because I didn't go and see it in person.

So I went to Shanghai International Import Fair (CIIE) a few days ago to see, hear, and experience the marketing of brands around the world

I was overwhelmed the moment I entered the exhibition hall!

The brands of each country

One booth, one detail

They were clearly conveying their philosophy.

I realized it when I saw the scene.

"This is how the road to the world begins."

Look at the product, analyze the design,

in the face of marketing cases

Those times when I had my imagination full.

There are so many things to learn even when I become an adult.

The learning was both excitement and hope for me.

And it became clear.

As much as making a good product,

It's my responsibility to properly convey that value.

So, if I have a chance in the future

I went to various countries

I thought I should see, hear and learn from the messages and consumer reactions there.

Oh, I almost left out one of the most important things. I haven't been able to pay attention to YouTube since I've been focusing on this project

For those who were worried that the video wasn't coming up,

I'm so sorry I couldn't tell you in advance.

"Human That's Shoo" has a reorganization time to create more honest and fun content by referring to the precious opinions you have left.

I'm aiming to upload it sometime in December, and I'll let you know as soon as I get the specific upload date!

Thank you so much to the many people who support "Human that's Shoo".

"Human That's Shoo", which will return with a stronger and more sincere appearance,

Please look forward to it.



yaqqol@sportschosun.com