Song Ji-hyo's underwear business exploded in a year. Global store opened

By GyeEun, Lee

Nov 06, 2025

Song Ji-hyo's underwear business exploded in a year. Global store opened



Actor Song Ji-hyo is on a roll as the CEO of an underwear brand.

On the 6th, Song Jihyo "Global Store has opened."," he said, announcing the news of his underwear brand. In addition, he also released a pictorial of underwear that he participated as a model himself.

Song Ji-hyo, who turned into CEO last year, said that she suffered initial sluggish sales, but recently began to see the light. In February, in SBS 'Running Man', Yoo Jae-seok " (Song) Ji-hyo started a business now, and I'm worried. Song Jihyo was worried, saying, "I heard one or two orders are coming in a day." "I'll do my best."," he said, strengthening his will. In April, singer Kim Jong-guk's channel 「Jim Jong-guk」 also showed Song Ji-hyo "There is a problem because underwear is not sold well."I was worried about sluggish sales.




Song Ji-hyo's underwear business exploded in a year. Global store opened
However, on the 30th of last month, Song Ji-hyo re-appeared on 「Jim Jong-guk" and sales rose remarkably because the members helped a lot. New products are coming out continuously``, Kim Jong-kook was relieved.

As sales continue to rise, it seems that it is expanding its business by opening global stores.

Meanwhile, Song Ji-hyo is meeting with the audience with the movie 'Rescue', which was released on the 5th.






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