Joo Sang-wook X Cha Ye-ryeon Appointed Publicity Ambassador of the Korea Sports Association
Nov 25, 2025
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At 2 p.m. on the 25th, at the appointment ceremony held in the conference room of the Korean Sports Council at the Olympic Hall in Songpa-gu, Seoul, Chairman of the Korean Sports Council Yoo Seung Min delivered a plaque to Joo Sang-wook and Cha Ye-ryeon, and then listened to the ambassadors' impressions.
Promotional ambassadors of the Korea Sports Association are engaged in various activities such as ▶'contributing to the advancement of sports (expanding the base of unpopular sports, protecting human rights in sports, etc.), ▶'official SNS (YouTube, Instagram, blog, TikTok, etc.) activities, ▶ participating in major events and operating projects of the Korea Sports Association, donating talent, and creating an atmosphere for participation in sports through lectures invited by ▶ local and member sports organizations. Ambassador Joo Sang-wook and Cha Ye-ryeon will not only promote the boom of the 2026 Milan and Cortina Winter Olympics to the public, but also take the lead in promoting sports through talent sharing and delivering sports policy messages.
Chairman of the Korea Sports Council Yoo Seung Min "Actors Ju Sang-wook and Cha Ye-ryeon have been active in movies and dramas for a long time, promoting the charm of K-culture and delivering positive messages to many people through their good influence."I hope you will do a lot of activities not only to create the atmosphere of the Milan-Cortina Winter Olympics in 2026, but also to promote the Korean Sports Council and to develop Korean sports."
Ambassador Joo Sang-wook "It is a great honor to be appointed as an ambassador of the Korea Sports Association. Based on his influence as an actor, I will do my best in public relations activities to convey the power and emotion of Korean sports to more people" expressed his determination. Cha Ye-ryeon, a public relations ambassador, said "Thank you for your important role as a public relations ambassador for the Korean Sports Association. We will share the positive energy and spirit of challenge given by sports, and try to promote the value of our sports through various activities."
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