STAYC Celebrates 5th Anniversary, Solidifies Global K-Pop Presence with ‘Teen Fresh’ Identity
Nov 12, 2025
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STAYC celebrated its 5th anniversary on the 12th. In the image of the festival released to commemorate this, the members gave pleasant energy with refreshing and warm team chemistry, from Stacey's signature hand gestures to greetings to fans. The perfect visual, which features the personality and natural charm of six people, proves that the modifier 'power center' is not for nothing.
▶ Positional moves beyond the limits of small and medium-sized agencies
Stacey released her first single 'Star To A Young Culture' on November 12, 2020, and made her surprise debut with her debut song 'SO BAD'. Despite being a former small and medium-sized agency, he made an intense impact upon his debut with addictive music, stable live performance and powerful performance capabilities.
Their true value was evident in the subsequent hit song parade. It has firmly established itself as a representative of the fourth generation, hitting major titles such as 'ASAP', 'STEREOTYPE', 'RUN2U', 'Teddy Bear', 'Bubble'. In particular, 'Teddy Bear' rose to No. 2 on the Melon TOP100 chart, the largest music site in Korea, achieving unusual results for a girl group of small and medium-sized agencies, and proved its popularity and musicality at the same time.
▶ Building 'Teen Fresh' identity, targeting global markets
Stacey built a firm musical color in the fierce K-pop market with the group's identity 'TeenFresh'. The unique concept of teen life and freshness became Stacey's trademark, and the title song of the fifth single 'S'BEBE' showed an evolving Teen Fresh by succeeding in a drastic transformation. 'BEBE' was also named in the music media Billboard's Best K-pop Song for the First Half of 2025: Critic's Recommendation'.
He has also accelerated his career as a global artist. Starting with its official debut in Japan with the single album 'POPPY', it has established a presence in the Japanese market through 'LIT', 'MEOW', 'Lover, Killer'.
Above all, he held his first world tour 'TEENFRESH' last year and visited seven U.S. cities, three Asian cities, and four European cities, including Seoul, to communicate with local fans. After successfully completing its first world tour, Stacey has held its second world tour 'STAY TUNED' again this year, touring eight Asian cities, including Seoul, four Oceania cities, and 10 North American cities, explosively expanding its contact point with global fandom. It is also a rare move to successfully complete two world tours in the fifth year of his debut.
▶ Unrested Performance, Progressive Growth
Stacey continued to play in various fields this year. In July, he showed off his appearance as a "Summer Queen" with a special single 'I Want IT'. During the world tour, he continued to participate in various festivals, shoot pictorials and entertainment, and publish a children's book 'Dream Sweetland'. Recently, at the Macau Global Festival 'Water Bomb Macau 2025', he once again proved his ability with his unshakable live performance and received favorable reviews.
Marking its 5th anniversary, STAYC has established a firm position in the K-pop market with its own musical color and steady growth, overcoming the limits of being a small and medium-sized agency. Expectations are focused on what kind of music and stage Stacey, with six-person visuals, personality, proven musicality and performance capabilities, will evolve into in the future, and a new story to write with global fans.
STAYC will release Japan's first full-length album 'Stay Alive' on February 11th next year.
silk781220@sportschosun.com
