Woowa Brothers' Bae Min-sik Social Contribution Keyword Participation
Dec 16, 2024
The social contribution sharing activity, which started by Woowa Brothers, the operator of the food delivery app service Baedal Minjok, has been attracting attention for years, ranging from 1:1 donation, handwritten letter delivery, and rice tea cooking.
The core of Bae Min-sik 'participatory social contribution' is to have customers, presidents, and riders participate in various volunteer, sharing activities and campaigns conducted by the company. They are indispensable partners and stakeholders in Baedal Minjok service, and it is rare for platform companies, platform ecosystem participants, and stakeholders to participate in volunteer activities together in the platform industry.
By letting them participate in social contribution activities together, Bae Min planned and prepared these activities in the background to share the values and directions that Bae Min wants to pursue and to form a positive bond with stakeholders.
Representatively, president and rider beyond the members began participating in the 'Elegant Sweat Drop', which was started as a volunteer activity in which members of Woowa Brothers voluntarily participate.
The 2nd generation of Baemin Friends (community for Baemin presidents) voluntarily participated in the activities of making rice cake dumpling soup meal kits for senior citizens living alone during Chuseok, as well as actively participating in the entire process of menu selection, food production, and delivery, and Baemin Friends presidents are currently participating in various volunteer activities such as love rice tea, free meals, and delivery of lunch boxes until the 8th generation.
At the end of 2021, he also conducted volunteer work with Baemin Rider ahead of Christmas, transforming into a Santa costume and delivering Christmas gifts consisting of cakes, bread and school supplies along with handwritten letters written directly to more than 100 children of children's welfare institutions. As soon as a text message was sent saying that executives, presidents, and riders would participate in the 「Elegant Sweat Drop」 held in May 2022, more than 100 riders expressed their intention to apply within an hour.
These volunteer activities involving the president and rider are still actively underway. Last month, Bae Min Rider and Bae Min Rider School (Bae Min's Ryder Safety Education Institution) voluntarily participated in the program and visited Songpa Social Welfare Center with Woowa Youth, a subsidiary of Woowa Brothers, to conduct delivery volunteer activities such as cold weather products and food sets for low-income families.
In addition, Bae Min's signature food safety net project and a customer-participating social contribution activity, the Bae Min Vacation Lunch Box, is a social contribution project that takes care of children's meals and checks their safety by donating lunch boxes to children who are feared to skip meals due to lack of care for their guardians during the vacation, and has been continuing for five years since the winter of 2020. Baemin's vacation lunch box was initially made up of 1:1 matching donations from Baemin and customers, and Baemin also donated as much as the customer donated to support the lunch box. Currently, all donations from sponsors are spent on making lunch boxes, and Baemin is sponsoring Baemin's meal tickets delivered with lunch boxes.
In particular, last year, the official website of 「Baemin Vacation Lunch Box」 was opened to make a regular sponsorship program so that donations can be made as much as you want regardless of the time of fundraising or campaign, and then supporters' questions were answered, such as checking individual sponsorship details, guiding the process of donations, and disclosing lunch box meals provided to children, and enhancing the convenience of donation activities.
An official of Woowa Brothers said, `As Baedal Minjok, president, rider, and customers are inseparable, we will continue to share and understand each other's values, and through this, we will continue to prepare various activities that can have a good influence on society.'
The core of Bae Min-sik 'participatory social contribution' is to have customers, presidents, and riders participate in various volunteer, sharing activities and campaigns conducted by the company. They are indispensable partners and stakeholders in Baedal Minjok service, and it is rare for platform companies, platform ecosystem participants, and stakeholders to participate in volunteer activities together in the platform industry.
By letting them participate in social contribution activities together, Bae Min planned and prepared these activities in the background to share the values and directions that Bae Min wants to pursue and to form a positive bond with stakeholders.
Representatively, president and rider beyond the members began participating in the 'Elegant Sweat Drop', which was started as a volunteer activity in which members of Woowa Brothers voluntarily participate.
The 2nd generation of Baemin Friends (community for Baemin presidents) voluntarily participated in the activities of making rice cake dumpling soup meal kits for senior citizens living alone during Chuseok, as well as actively participating in the entire process of menu selection, food production, and delivery, and Baemin Friends presidents are currently participating in various volunteer activities such as love rice tea, free meals, and delivery of lunch boxes until the 8th generation.
At the end of 2021, he also conducted volunteer work with Baemin Rider ahead of Christmas, transforming into a Santa costume and delivering Christmas gifts consisting of cakes, bread and school supplies along with handwritten letters written directly to more than 100 children of children's welfare institutions. As soon as a text message was sent saying that executives, presidents, and riders would participate in the 「Elegant Sweat Drop」 held in May 2022, more than 100 riders expressed their intention to apply within an hour.
These volunteer activities involving the president and rider are still actively underway. Last month, Bae Min Rider and Bae Min Rider School (Bae Min's Ryder Safety Education Institution) voluntarily participated in the program and visited Songpa Social Welfare Center with Woowa Youth, a subsidiary of Woowa Brothers, to conduct delivery volunteer activities such as cold weather products and food sets for low-income families.
In addition, Bae Min's signature food safety net project and a customer-participating social contribution activity, the Bae Min Vacation Lunch Box, is a social contribution project that takes care of children's meals and checks their safety by donating lunch boxes to children who are feared to skip meals due to lack of care for their guardians during the vacation, and has been continuing for five years since the winter of 2020. Baemin's vacation lunch box was initially made up of 1:1 matching donations from Baemin and customers, and Baemin also donated as much as the customer donated to support the lunch box. Currently, all donations from sponsors are spent on making lunch boxes, and Baemin is sponsoring Baemin's meal tickets delivered with lunch boxes.
In particular, last year, the official website of 「Baemin Vacation Lunch Box」 was opened to make a regular sponsorship program so that donations can be made as much as you want regardless of the time of fundraising or campaign, and then supporters' questions were answered, such as checking individual sponsorship details, guiding the process of donations, and disclosing lunch box meals provided to children, and enhancing the convenience of donation activities.
An official of Woowa Brothers said, `As Baedal Minjok, president, rider, and customers are inseparable, we will continue to share and understand each other's values, and through this, we will continue to prepare various activities that can have a good influence on society.'
|
This article was translated by Naver AI translator.
