Ildong Hoodis Greek Yogut, Hoodis Greek Popular for Differentiated Product Power...
Feb 28, 2025
Greek yogurt, which is familiar to the public these days, is a food that is in the spotlight as a superfood enough to be selected by the U.S. Health magazine as one of the world's top five health foods.
Unlike regular yogurt, Greek yogurt is dehydrated because it fermented crude oil in the traditional Greek way. Therefore, it is characterized by having a harder texture than regular yogurt. It is for this reason that Greek yogurt is described as 'stubborn'. In addition, it is a fermented food favored by consumers who are interested in healthy food due to its high protein and calcium content.
In fact, Greek yogurt's popularity has been alarming recently. According to Nielsen IQ Korea, a market research firm, the offline Greek yogurt market in Korea was about 66.7 billion won in 2023, growing 46.2% year-on-year, driving the growth of the floating fermented milk (yogurt) market. The premium fermented milk market is 455.8 billion won based on retail sales in 2023, up 33% from a decade ago in 2013 (342.1 billion).
Ildong Hoodis launched 'HudisGreek' in 2012 and is striving to expand the domestic Greek yogurt market.
Hudisgrig is a low-temperature decompression concentration method that reduces nutritional loss and is made by twice concentrating grade 1A crude oil and then adding only individually fermented lactic acid bacteria without removing whey in the traditional Greek homemade method. It does not use any food additives such as sugar, stabilizers, or pigments, and contains 180 billion raw lactobacilli per 100 g and twice as much protein and calcium as milk.
Thanks to this differentiated product power, Hudisgrig's sales are also soaring. In fact, Hudisgrig (80g) has accumulated 55 million sales over the past four years (21-24). This means that an average of 37,000 units were sold per day and about 1,500 units per hour.
Meanwhile,'Hudisgrig' has a diverse lineup of products tailored to consumer needs, including plain, low-fat, organic, and coco grape, and plans to expand the lineup, including meal replacement products that allow protein supplementation and intestinal health care at once.
Unlike regular yogurt, Greek yogurt is dehydrated because it fermented crude oil in the traditional Greek way. Therefore, it is characterized by having a harder texture than regular yogurt. It is for this reason that Greek yogurt is described as 'stubborn'. In addition, it is a fermented food favored by consumers who are interested in healthy food due to its high protein and calcium content.
In fact, Greek yogurt's popularity has been alarming recently. According to Nielsen IQ Korea, a market research firm, the offline Greek yogurt market in Korea was about 66.7 billion won in 2023, growing 46.2% year-on-year, driving the growth of the floating fermented milk (yogurt) market. The premium fermented milk market is 455.8 billion won based on retail sales in 2023, up 33% from a decade ago in 2013 (342.1 billion).
Ildong Hoodis launched 'HudisGreek' in 2012 and is striving to expand the domestic Greek yogurt market.
Hudisgrig is a low-temperature decompression concentration method that reduces nutritional loss and is made by twice concentrating grade 1A crude oil and then adding only individually fermented lactic acid bacteria without removing whey in the traditional Greek homemade method. It does not use any food additives such as sugar, stabilizers, or pigments, and contains 180 billion raw lactobacilli per 100 g and twice as much protein and calcium as milk.
Thanks to this differentiated product power, Hudisgrig's sales are also soaring. In fact, Hudisgrig (80g) has accumulated 55 million sales over the past four years (21-24). This means that an average of 37,000 units were sold per day and about 1,500 units per hour.
Meanwhile,'Hudisgrig' has a diverse lineup of products tailored to consumer needs, including plain, low-fat, organic, and coco grape, and plans to expand the lineup, including meal replacement products that allow protein supplementation and intestinal health care at once.
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This article was translated by Naver AI translator.
