Multigrain healthy rice that Nahonsan Jeon Hyun-moo also fell in love with...Popular in convenience stores, too
Feb 18, 2025
|
Thanks to the wellness trend, the demand for 'premium rice' is increasing as more consumers seek healthy meals. Rice products containing various grains as well as nutrients are gaining popularity.
CJ CheilJedang's 'Hotban Boiledan' launched in May 2021 surpassed 30 million cumulative sales.
Based on the principle of pot rice 'Potban Vacuum Pressure Technology', it is a premium product containing the nutrition of abundant ingredients such as grains, mushrooms, vegetables, and nuts, and sales increased 27% year-on-year last year, showing steady growth. So far, a total of nine types of 'Hotban Potban' have been released, including ▲ mushroom nutritional rice, ▲ root vegetable nutritional rice, ▲ beef intestinal nutritional rice, ▲ abalone nutritional rice, ▲ gondre potato nutritional rice, ▲ honey medicinal rice, ▲ bulgogi mushroom nutritional rice, ▲ abalone butter nutritional rice, and ▲ black rice.
GS25, operated by GS Retail, analyzes that the demand for customers looking for 'mixed grains' at convenience stores is increasing as the craze for wellness, low-speed aging, and well-aging continues in recent years. In fact, the growth rate of grain sales compared to the previous year of GS25 reached ▲ 15.4% in 2022 ▲ 23.8% in 2023 ▲ 25.9% in 2024 ▲ 60.7% in 2025 (January). In particular, the proportion of grain sales among all grains exceeded 15% last year, the highest level ever. In line with this trend, GS25 recently launched a premium 'Obundomi' for the first time in the convenience store industry.
Convenience store 7-Eleven launched a project to promote public health of convenience store convenience food with Chung Hee-won, a senior internal medicine professor at Asan Medical Center in Seoul, who is leading the "low-speed aging" health craze last month. A total of five types of low-speed aging convenience foods were faithful to the composition of the diet for low-speed aging. It used grains that are good for preventing metabolic diseases and adult diseases such as lentils, oats, and brown rice, which are rich in nutrients, and chicken breasts and various vegetables were used as main ingredients to capture taste and nutrition at the same time.
An industry source said "In line with changing dietary trends, not only the food industry but also the distribution industry is introducing a variety of healthy grains and convenience foods."
This article was translated by Naver AI translator.
