German Parts MeYLE, Official Communication Activities in Korea
Mar 28, 2025
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Mile is a representative brand of Wolf Gaertner Autoparts AG, a premium auto parts company based in Hamburg, Germany, and manufactures key components for premium auto brands such as steering, drive trains, hybrid and electric vehicle-related components, while advancing to more than 120 countries around the world to become the top premium auto parts brand in the global auto market that provides auto parts exports and auto maintenance services.
Mile's holding company, Bulf Gertner Autoparts, was established in 1958 with the export of automobile OE parts (genuine parts), and has since entered the automobile industry in earnest under the brand name Myle and developed into a manufacturer that has its own production facilities in Turkey and produces parts directly from the export base. Currently, Myle, which has entered 120 countries around the world, supplies more than 24,000 premium parts in the global aftermarket market for finished vehicles such as passenger cars and vans.
The Myle product lineup is largely divided into the MEYLE Original, which is completely compatible with genuine parts, MEYLE HD, which applies high-quality materials and improves durability, and MEYLE PD lineup, which focuses on the performance and design of each sector of the vehicle, and supplies key components and various solutions for electric and hybrid vehicles as well as internal combustion engines to the global automobile market.
Mile has established itself as a trusted company in the finished car parts market based on skilled engineering and parts manufacturing and supply know-how over the past 60 years, and leads the automobile aftermarket by manufacturing premium parts that are safer and perform better than genuine parts of vehicles.
While consumers are directly involved in the domestic import car market, there is a lack of information on the management of imported cars after the warranty period, and many import car owners have difficulty maintaining the vehicle after the warranty period, and the reliability of information on parts and private vehicle maintenance.
Mile's communication enhancement policy for Korean customers was initiated to provide the highest quality parts to meet the eye level of domestic imported car consumers, which has increased sharply over the past decade. At the same time, it was aimed at providing the best imported car maintenance service of global parts manufacturers to Korean customers to increase reliability in the domestic aftermarket industry, which is interested in maintaining imported cars, and provide premium services to imported car customers.
Meanwhile, Myle launched a premium imported car maintenance brand called 'Myle Auto Service' and sells imported car parts in Korea through its official importer, Ales Auto, in 2016, and currently provides vehicle management and maintenance services to domestic imported car customers through 61 service centers nationwide. "We are planning various activities that can coexist with the domestic automobile industry, such as marketing communication activities for domestic imported car customers and various domestic infrastructure investments by expanding service centers," said Mile.
Editor Song Moon-cheol mc.song@carguy.kr
This article was translated by Naver AI translator.
