Kia Rebrand With Kia Biz, Shared Mobility Service
Mar 28, 2025
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Launched in 2021, WeBiz is an eco-friendly car sharing service that allows individuals, companies, and institutions to subscribe to vehicles for business purposes during business hours and use them for commuting or weekend leisure during other hours.
Kia Biz plans to continue to provide a new mobility experience by adding hybrids to its subscriptions while operating with the same service as existing WeBiz.
In particular, Kia plans to provide a consistent brand experience in each mobility service, such as 'Kia Flex' and 'Kia Car Rental', as Kia Biz shifts from a separate brand to Kia's brand system through this reorganization.
The vehicle monthly subscription service 'Kia Flex', which was introduced for the first time in Korea in June 2019, has been steadily expanding its vehicle product line and operation scale, and last year, it launched a used car subscription product 'Lite Subscription' that can be used at a reasonable price, increasing its options.
'Kia Rental Car' is a rental car service operated directly by Korea's only finished car manufacturer, and Kia is responsible for the entire process from vehicle counseling to registration, insurance, and maintenance, providing differentiated benefits such as customized products and exemption from re-loan penalties to a wide range of customers from individuals to corporations.
Kia will hold a joint promotion covering the three mobility services of 'Kia Biz-Kia Flex-Kia Rental Car' from April to June to commemorate the brand reorganization.
You can meet Kia Biz weekend passes at a 30% discount during the promotion period, and if Kia Biz customers subscribe to Kia Flex, they will get a 50,000 won discount on their first month subscription, and Kia rental car customers will get a 100,000 won discount on their first month subscription when they subscribe to Kia Flex.
In addition, Kia Flex vehicles can be rented at the same rate as the rental car contract fee during the waiting period for customers waiting to release Kia cars, and if customers who used Kia Flexro electric vehicles sign a new Kia rental car, they will get a 300,000 won discount on the first month rental fee.
Details on the joint promotion can be found on Kia's official website, service-specific website, or application. In addition to
, Kia Biz's exit and weekend products will be introduced at Kia flagship stores in Incheon and Wonju so that ordinary customers can experience the Kia Biz service.
An official from Kia expects the reorganization of Kia Biz to be a turning point to further increase customer confidence within the Kia brand system"In the future, we will maximize synergy between domestic mobility services to provide innovative mobility experiences and lead the future mobility market."
Reporter Kim Hyung-joon hj.kim@carguy.kr
This article was translated by Naver AI translator.
