MINI Korea Officially Launches 'MINI Vantage' Service, Integrated Lifestyle Platform

Mar 08, 2025












































































Photo courtesy : carguy(www.carguy.kr)

































MINI Korea will officially launch its integrated lifestyle platform "MINI Vantage" on March 7.
















MINI Vantage is an extension of the automobile industry's first lifestyle platform "BMW Vantage" service to MINI customers, and provides integrated services across lifestyles such as mobility, travel, culture, and education based on the "Coin" ecosystem, a membership point dedicated to customers.

































The introduction of MINI Vantage will allow MINI customers to enjoy the same benefits as BMW customers through the BMW Vantage app. It provides a variety of benefits, including vehicle service management, special benefits for affiliated brands, and vantage events, and offers a wide range of premium lifestyle products at reasonable prices through "Joy Mall," a shopping mall dedicated to vantage in the app.
















Also, ▲ Service Center reservation ▲ Airport service ▲ Surrogate driving & delivery service ▲ Premium car wash service can be easily used within the app. It also provides differentiated services according to grades, such as partner brand VIP benefits and MINI brand event priority invitations.

































The MINI Vantage rating is applied to customers who have released MINI vehicles since January 1, 2017, and is divided into silver (less than 100 million), gold (less than 100 million to less than 300 million), and black (more than 300 million) depending on the cumulative purchase amount. The cumulative purchase amount is added up for both MINI and BMW vehicles. Bronze grades will be given to used cars, special sales vehicles, and customers who purchase new cars before 2017, and blue grades will be applied to all general members other than customers who ship the vehicle upon signing up.

































From customers who ship new cars after March 1, 2025, 100,000 coins that can be used like cash in the app will be paid in the month following the shipment.



















Meanwhile, the MINI Vantage app can be downloaded free of charge from the Android Play Store or Apple App Store on the smartphone, and more details on the event can be found through the MINI Vantage app or the MINI Communication Center (080-700-8000).

















Reporter Kim Hyung-joon hj.kim@carguy.kr



































This article was translated by Naver AI translator.