Hangain Ampoule Pop-up Store sold out on the day...ST Farm, a global partnering company
Mar 21, 2025
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▶Daewoong Pharmaceutical's Lee Jee-Due Hyundai Department Store Mok-dong Branch Pop-up Store Seong-Hwang
About 10,000 people visited the pop-up store operated by Daewoong Pharmaceutical's Dermacosmetics brand EasyDew at Hyundai Department Store's Mokdong branch for seven days.Under the concept of 'Gimmy Care's New Skin Science', the EasyDue Pop-up Store is designed to allow you to experience firsthand the bestsellers 'Gimmy Ampoule (DW-EGF Melatoning One-Day Ampoule)' and 'Gimmy Cushion (Mella Be Toning Cushion)'. In particular, Kimi Ampoule, which is known to be a product used by actress Han Ga-in and drew attention with Hangi Ampoule, was sold out on the same day, and Kimi Cushion also received high attention. With this pop-up store as an opportunity, EZDU plans to further expand offline contact with consumers and promote various marketing strategies to strengthen brand awareness. Meanwhile, EZDU Kimi Ampoule exceeded 10 million bottles of cumulative sales last year, and Kimi Cushion also sold out for eight consecutive times in home shopping.
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▶Gwangdong Pharmaceutical provides customized childcare support programs to employees
Gwangdong Pharmaceutical conducted a childcare support program called 「KD Wise Child Care」 to reduce the burden of childcare on employees and to support the balance between work and family.'KD Wise Child Care' is a family-friendly welfare system that helps employees take care of their children in a stable environment. It consists of a home visit care service' and a children's experience play class'. Home-visit care services provide customized services such as support for children's attendance and hospitalization, learning guidance, and play care by visiting a time and place desired by professional care teachers. The Children's Experience Play Class consists of various activities to develop children's creativity and social skills. Through programs that support children's growth and development, such as urban farmer experience, drawing, and tactile play, families can gain new experiences and communicate together. This program is operated in a way that uses professional services from external partners. The point deduction method allows you to select customized services necessary for child care, reducing the economic burden and effectively using them according to the individual childcare environment.
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▶STFAM participates in 'DCAT WEEK 2025'…Strengthen global partnerships
STFAM participated in the 'DCAT (Drug, Chemical & Associated Technologies) WEEK 2025' held in New York, USA from the 17th to the 20th. DCAT Week, which began in 1890 under the auspices of the New York Chamber of Commerce, is a 150-year-old representative event in the pharmaceutical bio sector, with various forms of partnering meetings between companies.ST Farm was attended by working-level officials, led by Sung Moo-je, and introduced ST Farm's core capabilities, including the production of nucleotides and the expansion of the second oligodon, which will be in full operation from the fourth quarter of this year. Through this, it is expected that various projects currently under discussion, including customers of the existing Oligo business, will be materialized.In addition, information on the provision of CRISPR CDMO service, a genetic scissors technology, will be published in the April issue of DCAT online magazine 'DCAT Value Chain Insight'. An ST Farm official said "We had face-to-face meetings with potential customers, including a number of them. We discussed partnerships in various fields, including Oligo, Monomers, and Synthetic New Drugs"We will make efforts to inform the global stage of the growth potential of the second Oligo-dong, which will be in operation this year, and to strengthen partnerships" he said.
This article was translated by Naver AI translator.
