BMW Korea Introduces Industry's First Electric Vehicle Membership 'BMW BEV MEMBERSHIP'
Apr 23, 2025
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The BMW BEV membership is a large-scale project in which a total of 230 BMW electric vehicles, including i5, i4, iX1 and iX2, are put in, and is designed to provide a differentiated and premium experience that customers can feel the joy of driving, which is BMW's core value.
This program is for customers who have purchased BMW new cars after May 1, and customers who wish to experience the program can apply after signing up for the "BMW Vantage" mobile app. The test drive schedule is a total of seven days, and BMW Korea will pay the full amount of vehicle charging costs and insurance premiums incurred during the test drive period. (However, in case of an accident, self-payment shall be borne by the person himself/herself)
The test drive vehicle is provided through 14 BMW exhibition halls and service centers nationwide, and customers can receive and return the test drive vehicle by selecting the desired location when making a reservation. BMW BEV Membership's test drive program is operated in collaboration with vehicle sharing platform SOCAR to provide simpler and more efficient test drive vehicle rental and return services.
Meanwhile, BMW Korea will hold a special event in which existing customers who have registered a new car in the BMW Vantage app can experience the BMW BEV membership program to commemorate the launch of the BMW BEV membership. A total of 1,000 winners will be selected, and winners can test drive on the desired schedule in May and June. Event entries will be held from 4 p.m. today to 24 p.m. on the 27th on the BMW Vantage app.
BMW BEV membership is a program that contains BMW's will to redefine the brand's core value, the joy of driving, and go further for a new era, said Han Sang-yoon, CEO of BMW Korea. "The customer experience for electric vehicles will be further maximized through the differentiated BMW BEV membership that provides a premium electric vehicle experience."
BMW Korea is scheduled to open the BMW BEV MEMBERSHIP reservation schedule on the 30th of every month to commemorate the 30th anniversary of its foundation, and for more information, contact the BMW Communication Center (080-700-8000).
This article was translated by Naver AI translator.
