BYD, the world's No. 1 electric vehicle, has begun a massive offensive in Korea..Hyundai-Kia Faces Back With 7 New Cars
Apr 09, 2025
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BYD will set up an exhibition space right next to Hyundai Motor's booth at the recently held 2025 Seoul Mobility Show,
It has accelerated its entry into the Korean market by unveiling a large number of seven models scheduled to be released in Korea in the future.
The move is effectively interpreted as a targeted move for Hyundai-Kia.
BYD vehicles unveiled at the 2025 Seoul Mobility Show attracted domestic consumers' attention with their excellent performance and competitive prices.
BYD 'SEAL' Landing in Korea...Starting from 47.5 million won
BYD has launched a pre-contract with the unveiling of its midsize electric sedan SEAL.The model was set at an aggressive price starting at 47.5 million won, excluding subsidies for electric vehicles.
Seal implemented the smooth styling of the coupe-type electric sedan with a low air resistance coefficient of 0.219 Cd, a fastback-style streamlined design, and a low body.In particular, it is the first model to which BYD's CTB (Cell-to-Body) technology is applied, and the battery pack is integrated with the bottom of the vehicle body to secure both collision safety and rigidity.
Equipped with an 82.56kWh LFP blade battery, the seal boasts a driving range of up to 520 kilometers based on WLTP and can be charged from 20% to 80% in 30 minutes with 150kW fast charging.The AWD model reaches 100 km/h in just 3.8 seconds from standstill based on a combined 390 kW (530 PS) of front and rear motors.
High-performance SUVs and flagship sedans are also on display
The U8, the flagship SUV of Yangwang, BYD's premium sub-brand, was also on display.The model implements a "tank turn" function through four electric motors, with a strong performance of about 1,200 horsepower and a driving range of more than 1,000 km.
With its luxurious exterior and premium interior, the U8 is drawing attention as a model that will compete with Mercedes G-Class and Land Rover Defender in the future.
DENZA, another BYD luxury brand, introduced the flagship sedan Z9 GT.The total length is 5,180mm, and the design with the charm of sedans and wagons at the same time is impressive.
It has a tri-motor structure with a maximum output of 965 horsepower, a zero-back of 3.4 seconds, and a driving distance of 630 kilometers. The domestic market price is expected to be around 70 million won.
Hyundai Motor Reaches Back With Hydrogen Electric Cars..."The All New Nexo" will be released for the first time
In response, Hyundai Motor unveiled the world's first hydrogen electric vehicle *The All New NEXO* at the Seoul Mobility Show.
It is the first completely changed model in seven years, reflecting the concept car 'Incium' and Hyundai Motor's new design language 'Art of Steel.'
In addition to applying various eco-friendly materials inside and outside, it is also equipped with a large number of advanced specifications such as panoramic displays and digital side mirrors.
The high-efficiency hydrogen fuel cell system, which can drive about 700 kilometers on a 5-minute charge, is also a strength.
In addition, Hyundai Motor also unveiled the New Ioniq 6 and the high-performance version of the Ioniq 6N line, which strengthened its design and performance, enhancing the competitiveness of its electric vehicle lineup.
Announcement of head-on collision in the Korean market
BYD plans to expand its domestic sales network from the current 15 to 30 within this year. BYD, which has its own technology from battery to vehicle production through vertical integration of electric vehicles, is planning to target the domestic market with high cost-effectiveness.
Meanwhile, Hyundai Motor is expected to continue its efforts to protect the domestic market along with continuous technology development in the hydrogen and electric vehicles sectors, and fierce competition between the two sides is expected to begin in earnest.
Reporter Kim Hyung-joon hj.kim@carguy.kr
This article was translated by Naver AI translator.
