Gangwon State Signs Business Agreement With Samyang Foods for Visit Gangwon Year 2025-2026
Apr 08, 2025
Gangwon State announced on April 8 that it signed a business agreement with Samyang Foods Co., Ltd. to promote joint marketing of 'G-Tourism (Gangwon Tourism) × K-Food (Samyang Food)' in conjunction with the 「2025-2026 Year of Visit to Gangwon」 at its Wonju plant in Samyang.
Through this business agreement, the province and Samyang will promote various joint cooperation projects to attract tourists, including developing goods, marketing collaboration to attract foreign visitors to Korea through joint promotional marketing of G-tourism (Gangwon Tourism) and K-food (Samyang), and finding experiential tourism content.
Samyang is a leading global food company in Korea, and achieved 1 trillion won in overseas sales last year through exports to more than 100 overseas countries. In particular, Samyang Ramen is one of the top three export items in the province, such as noodles, medical electronic devices, and wires, and is a major export company in the province that is widely promoting the status of K-food overseas.
Through this business agreement, the province plans to actively expand the attraction of domestic and foreign tourists by making the most of the tourism contents and resources owned by both institutions.
Kim Jin-tae, Governor of Gangwon Special Self-Governing Province, said, "Samyang Foods is a Gangwon-do company with a factory in Wonju and its founder is from Gimhwa, Gangwon-do Province. In particular, noodles of Samyang Food accounted for the third of the total exports last year."
"When the hot taste of Samyang Foods meets the hot charm of Gangwon-do Province, it will create a great synergy effect," he said. "We will actively attract global tourists with Samyang in the future." he said.
Through this business agreement, the province and Samyang will promote various joint cooperation projects to attract tourists, including developing goods, marketing collaboration to attract foreign visitors to Korea through joint promotional marketing of G-tourism (Gangwon Tourism) and K-food (Samyang), and finding experiential tourism content.
Samyang is a leading global food company in Korea, and achieved 1 trillion won in overseas sales last year through exports to more than 100 overseas countries. In particular, Samyang Ramen is one of the top three export items in the province, such as noodles, medical electronic devices, and wires, and is a major export company in the province that is widely promoting the status of K-food overseas.
Through this business agreement, the province plans to actively expand the attraction of domestic and foreign tourists by making the most of the tourism contents and resources owned by both institutions.
Kim Jin-tae, Governor of Gangwon Special Self-Governing Province, said, "Samyang Foods is a Gangwon-do company with a factory in Wonju and its founder is from Gimhwa, Gangwon-do Province. In particular, noodles of Samyang Food accounted for the third of the total exports last year."
"When the hot taste of Samyang Foods meets the hot charm of Gangwon-do Province, it will create a great synergy effect," he said. "We will actively attract global tourists with Samyang in the future." he said.
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This article was translated by Naver AI translator.
