Genesis X Gran Coupe Reveals Convertible Concept for the First Time in the World
Apr 03, 2025
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Genesis unveiled "X Gran Coupe Concept" and "X Gran Convertible Concept" for the first time in the world through a press conference at the "2025 Seoul Mobility Show" held at KINTEX in Goyang, Gyeonggi Province on Thursday. In addition, the design of the GMR-001 Hypercar, which combines Genesis' high-performance technology and aesthetic identity, was displayed for the first time in Korea.
At the Seoul Mobility Show, Genesis thanked domestic customers who have been with the brand over the past decade under the theme of "Unfold a newera of Genesis" and expressed their ambition to open a new era.
"Genesis has shared its brand's unique sensibilities and values with more than 1.3 million customers around the world for 10 years since its launch," said Song Min-gyu, vice president of Genesis' business division. "We will use this Seoul Mobility Show as a new starting point and introduce various models that contain the high-performance technology pursued by Genesis and the direction of future luxury design."
'X Gran Coupe' and 'X Gran Convertible' to Redefine Flagship
Genesis's X Gran Coupe and X Gran Convertible, which will be introduced for the first time in the world, are two-door concept models that show the essence of luxury completed based on the flagship sedan G90.
Based on the design assets that Genesis has accumulated over the past decade, the two models present the direction of new luxury designs that respond to various customer tastes and lifestyles.
Through the two models introduced today, we wanted to show a new type of flagship tailored to customers' various tastes and lifestyles, said Yoon Il-heon, executive director of the Genesis Design Center. "The X Gran Coupe and X Gran Convertible, which started from different inspirations, clearly show Genesis' identity."
Based on Genesis' design philosophy, "Athletic Elegance," the two models have a flagship presence and formative beauty through the newly interpreted front two-line graphic, low-lined cabin and roofline, and smooth silhouette.
At the front, two-line headlamps and a Crest grille were applied to inherit Genesis's unique identity. Inside the grill, a diamond-patterned 3D mesh that seems to be woven with metal strings is applied to complete a sophisticated and luxurious impression.
The side part emphasized the volume of the body with a long bonnet and a wide inflated fender, and by applying a long frameless door and a large daily light opening (DLO) that connects like a single window, a bold silhouette that naturally connects indoors and outdoors.
In particular, the convertible model extends the belt line to the rear to separate the soft top roof from the body, and adds a gently rising rear character line to emphasize a delicate and elegant sense of proportion.
The rear part gives a smooth sense of unity with a slim tail lamp and a lettering emblem embedded in the body, adding a spoiler edge over the tailgate and harmoniously connecting the rectangular dual muffler with the chrome line from the side to reveal the sporty nature of the vehicle.
In addition, it delicately contains technical details, such as adopting a hidden type rear camera that is hidden inside the vehicle surface and protrudes when necessary and a gesture recognition method that can open and close the trunk with only hand movements.
The appearance of the X Gran Coupe and X Gran Convertible is notable for applying colors inspired by nature in the Mediterranean to each concept.
The X Gran Coupe applies dark green, inspired by olive trees, and the X Gran Convertible applies dark burgundy colors inspired by Italian luxury wine, adding to the relaxed atmosphere and dignity of the flagship.
While inheriting the luxurious design of the G90 based on the "white beauty" indoors, delicate details reflecting the concept of each model have been added everywhere.
The wing shape, which was divided on the left and right sides of the existing G90 cluster, was connected in a single curve to enhance driver-centered immersion, and an aluminum spoke with a precise pattern was added at the bottom of the steering wheel to increase both visual balance and operability.
The first row seat integrates a belt-integrated structure, a rear seat blower, and an integrated rear seat display to satisfy both functionality and design completeness.
High-quality crystal materials are used everywhere, including paddle shifts, air vents, and center consoles to create a colorful flow of light according to natural light, and a quilting finish featuring olive leaves is added to the floor mat to provide a differentiated boarding experience.
The interior of the X Gran Coupe is made of natural leather with a combination of olive green and cognac colors. This leather is characterized by being eco-friendly without chromium components harmful to the human body by using wastewater generated after refining olive oil.
Real olive wood is applied to the dashboard and door trim, and special backlight graphics with olive leaf patterns are added to the door to create a warm and deep atmosphere.
The X Gran Convertible filled the interior with blue natural leather reminiscent of luxury wine grapes, and applied eucalyptus wood with a unique gloss to complete a luxurious interior.
■ Genesis Motor Sports' iconic 'GMR-001 Hypercar' design exhibition
Genesis introduced the "GMR-001 Hypercar" design for the first time in Korea through the Seoul Mobility Show and announced its plans to enter the durable race.
The GMR-001 Hypercar is a model that showcases Genesis's infinite potential in motorsport and future direction for high-performance luxury through the combination of high-performance technology and aesthetic identity.
Inspired by the Genesis Magma program, the GMR-001 hypercar highlights agile vehicle performance with a unique black color finish and a high-performance design.
First of all, based on the Genesis's unique two-line design from the front to the side of the vehicle, the aerodynamic structure and volume were completed, making it easy for anyone to recognize the unique identity of Genesis at any location and angle.
In addition, an arch-shaped 'parabolic line' that runs naturally from the front to the back adds strength and stability to the vehicle. Active spoilers are installed on the back to ensure high-speed driving stability while emphasizing a dynamic design.
Genesis revealed its plans to compete in durable races along with the unveiling of the GMR-001 hypercar design, and clarified its commitment to challenge as a high-performance brand.
Starting next year, Genesis will compete in the "World Endurance Championship (WEC)" with two vehicles, and from 2027, two more will be deployed in the "WeatherTech Sports Car Championship (WTSCC)" to strengthen its position in the global motorsports stage. 2: World Endurance Championship (WEC): World Endurance Race Championships organized by the International Automotive Federation (FIA). Games such as Le Mans 24:00 and Spa 6:00 will be held [3: Weathertech Sports Car Championship (WTSCC): America's leading endurance race series organized by the International Motor Sports Association (IMSA). Games such as Daytona 24:00 and Sebring 12:00 will be held
It also announced plans to develop engines and vehicles for motorsports under the philosophy of 'Hyperspeed'.
Based on its own new V8 engine, Genesis continues to collaborate with world-class race car manufacturer Oreca, and is also speeding up development to secure the vehicle's performance and durability.
To this end, we are conducting joint research and testing at a dedicated facility near the French Circuit Paul Ricard with leading industry experts such as legendary driver Jackie Ickx, drivers Andre Rotterer and Pipo Derani of Genesis Magma Racing.
"The inner race is a stage that requires strong resilience and perfect execution, and is deeply connected to the values pursued by Genesis," said Cyril Abiteboul, head of Hyundai Motor Sports Corporation and general manager of Genesis Magma Racing. "GMR-001 will be an important starting point for Genesis to show its potential and identity as a high-performance brand."
Meanwhile, Genesis will set up a 1,200m2 (about 363 pyeong) exhibition space at the Seoul Mobility Show, which will run until the 13th (Sun), and display a total of nine vehicles, including X Gran Coupe and X Gran Convertible Concept and ▲GMR-001 Hypercar 1:2 Scale Model ▲ GV60 Magma Concept ▲ GV60 Partial Change Model ▲ GV80 Coupe Black ▲ GV70 Electrification Partial Change Model ▲ G90.
Editor Kim Tae-jin, tj.kim@carguy.kr
This article was translated by Naver AI translator.
