Hyundai Motor Runs On Digital Track, Racing Game Asphalt Legend Unite Collaborates
Apr 02, 2025
|
「Asphalt Legend Unite」, which is gaining huge popularity in North America, Europe, and India, is Gameloft's flagship racing game that can be enjoyed on various platforms such as console and mobile and PC. A console is a device that connects a game console to a monitor or TV and can be enjoyed on a large screen.
As a result, game users around the world can enjoy the function of a high-performance electric vehicle by driving the Ioniq 5N in the game, which swept major car awards in the UK and the US last year. In addition, you can select and drive the N Vision 74, which showed Hyundai Motor's technology and design vision by sweeping all three major design awards in the world, including the IDEA Design Award in 2023.
In commemoration of this collaboration, an in-game racing competition event exclusively for Hyundai Motor's flagship model, which allows game users around the world to participate, will also be held for a total of four weeks from Thursday to Wednesday.
Both Ioniq 5N and N Vision 74 vehicles are available in the first week, N Vision 74 in the second week, and Ioniq 5N in the third and fourth weeks. In each event, a total of three winners are selected, one winner with the shortest time.
Hyundai Motor plans to invite three event winners to Korea in June to explore downtown Seoul and places linked to the brand. The brand tour plans to provide a special experience, such as a test drive of the Ioniq 5N and a visit to the Yeongam N Festival.
It also collaborates with global game influencers so that more gamers can naturally access Hyundai Motor. Popular streamers will play games themselves and participate in competitions to attract the attention of global gamers.
A Hyundai Motor official said, "We produced a short film 'Night Fishing' last year, focusing on content and marketing aimed at brand communication. This year, we look forward to expanding our content area into games through partnerships with 'Asphalt Legends Unite' to communicate with more young people"In the future, we plan to continue to collaborate with various games, expand our young fandom, and further strengthen creative content marketing in response to the rapidly changing media environment and content consumption trends."
Meanwhile, Hyundai Motor has continued its game marketing activities to expand its contact with future generations by launching its own games such as 「Hyundai Future Adventure」 and"Timeless Seoul' on global metaverse platforms Roblox and Zeppeto, respectively, and collaborating with Nexon's popular game"Kartrider Rush Plus" in January this year.
This article was translated by Naver AI translator.
