Hyundai Motor unveils design concept car 'Installoid'
Apr 02, 2025
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The Insteroid is made by adding game-inspired innovative designs to the Inster (domestic name Casper Electric), a small electric SUV that will lead Hyundai's EV turnaround.
Hyundai Motor emphasized sporty and dynamic energy through the name of Insteroid, which combines the unique and cheerful spirit of "INTER" and "STEROID," which means "enhancing."
The Inster, which debuted in the European market last year, is an electric vehicle that is receiving worldwide attention, recently being nominated for the final round of the 2025 World Car of the Year (WCOTY).
Hyundai Motor plans to show the endless development potential of Instor through Instoroid while delivering Hyundai Motor's sincerity to lead the new mobility environment with creative and innovative challenges to the public.
Hyundai Motor's design competitiveness is a fun game motif concept car
As a result of a project that boldly and uniquely solves the question of "What if?" Insteroid was born with a design that combines video game elements with an Inster that combines practicality and the joy of driving.
In particular, the extended and widened body, 21-inch wheels, wing spoilers featuring aerodynamic elements, and wheel arch air flaps are combined to improve stability and efficiency while keeping the unique design sensibility of the instrument alive.
The interior of the vehicle was intended to provide a more immersive digital experience through immersive soundscape and unique cockpit.
In addition, it provides the fun of customization to drivers who value personality and taste by applying "boost" characters symbolizing instroids throughout the instrument panel, sound design, and vehicle exterior and interior.
In addition, it introduced a new concept of emotional communication between cars and drivers through "Insteroid Unique Sound" developed for various situations such as vehicle boarding, disembarkation, waiting, and drift.
In terms of materials, it contains Hyundai Motor's vision for sustainable innovation and coexistence. Recycled yarn was used using 3D knit fabric, and it was considered eco-friendly while reducing weight by applying a lattice-patterned lightweight lattice structure.
Instagrammed designers' sincerity... Willingness to expand into the game domain
At the event, Hyundai Motor Company introduced Insteroid for the first time, and at the same time, it set up a place for product and designer practitioners to communicate their willingness to implement new design challenges through Insteroid.
On one side of the venue, it was intended to create a consensus with young customers and continue sincere communication by providing a space for experiencing various games using Instagram.
Hyundai Motor unveiled its own development game under the theme of Insteroid for the first time on this day, and you can experience Insteroid Cart
Installoid is a concept car that explores new ways to stimulate emotions and imaginations one by one, and expresses pure joy, said Simon Rothby, executive director of the Hyundai Design Center. "With not only strong design but also immersive sound experience, Installoid will allow us to dream and imagine a little more freely and happily."
Hyundai Motor released a short 24-second video that gives you a glimpse of the cheerfulness and delight of the Insteroid. ※Insteroid Unveil Video: Link) The Insteroid will be unveiled to the public at the "Seoul Mobility Show," which will begin on Thursday, and plans to meet the public in the major markets of Inster in the future to showcase a vision that goes beyond Hyundai's limits.
Meanwhile, Insta has been in high demand since launching globally, and Hyundai will launch Insta this year in parts of the Asia-Pacific, East, Central and South America.
This article was translated by Naver AI translator.
