Interior industry B2C market promotion strengthened, YouTuber??House's KCC Glass Video Eyes
Apr 29, 2025
Recently, the interior industry is strengthening publicity using SNS to expand B2C (business-to-consumer transaction) consumer contacts.
KCC Glass is the most representative company. KCC Glass, which operates an interior brand HomeCC, is increasing communication with consumers by collaborating with interior influencers, focusing on YouTube and Instagram. In particular, youtuber specializing in self-interiors with about 300,000 subscribers '??The collaboration with 'House' is representative.
The self-construction video of the floorboards recently released by House in collaboration with KCC Glass on Instagram Reels drew more than 2 million views.
The video showed the process of replacing the 20-year-old yellow floorboards in a room of about 2 pyeong where sisters in their 20s live with 'forest jade', one of KCC Glass HomeC's representative PVC flooring materials. It attracted consumers' attention by showing dramatic changes before and after construction.
An interior industry official said "It is an unusual case that floor-related content has received more than 2 million views, and it seems to reflect the consumer's high interest in self-interiors that have continued since the COVID-19 pandemic."
??House has been continuing to collaborate with KCC Glass by producing a variety of self-interiors contents that combine practicality and sensitivity, such as 'Living an Old Studio' and 'Rooftop Room Remodeling'. The self-construction video of Home C's Gangmaru product 'Forest Gangmaru Stone' recorded 500,000 views on YouTube, and the self-construction video of 'Forest Dodam', a pet-friendly flooring material, also received a good response with 200,000 views.
What about KCC glasses??In addition to House, it is expanding strategic collaboration with interior-related influencers such as 'Man's Floor', 'Interior Joa', and 'Artistic Brother's Interior', leading consumer trends in the interior market and strengthening brand influence.
KCC Glass is the most representative company. KCC Glass, which operates an interior brand HomeCC, is increasing communication with consumers by collaborating with interior influencers, focusing on YouTube and Instagram. In particular, youtuber specializing in self-interiors with about 300,000 subscribers '??The collaboration with 'House' is representative.
The self-construction video of the floorboards recently released by House in collaboration with KCC Glass on Instagram Reels drew more than 2 million views.
The video showed the process of replacing the 20-year-old yellow floorboards in a room of about 2 pyeong where sisters in their 20s live with 'forest jade', one of KCC Glass HomeC's representative PVC flooring materials. It attracted consumers' attention by showing dramatic changes before and after construction.
An interior industry official said "It is an unusual case that floor-related content has received more than 2 million views, and it seems to reflect the consumer's high interest in self-interiors that have continued since the COVID-19 pandemic."
??House has been continuing to collaborate with KCC Glass by producing a variety of self-interiors contents that combine practicality and sensitivity, such as 'Living an Old Studio' and 'Rooftop Room Remodeling'. The self-construction video of Home C's Gangmaru product 'Forest Gangmaru Stone' recorded 500,000 views on YouTube, and the self-construction video of 'Forest Dodam', a pet-friendly flooring material, also received a good response with 200,000 views.
What about KCC glasses??In addition to House, it is expanding strategic collaboration with interior-related influencers such as 'Man's Floor', 'Interior Joa', and 'Artistic Brother's Interior', leading consumer trends in the interior market and strengthening brand influence.
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This article was translated by Naver AI translator.
