Kia and LG Electronics will introduce 'PV5 Spilaum' in mobility space
Apr 03, 2025
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The signing ceremony was attended by Vice President Jung Won-jung, head of Kia's domestic business division, and President Ryu Jae-chul, head of LG Electronics' HS business division.This business agreement was made to provide customized mobility space experience to customers by combining Kia's PBV technology and LG Electronics' spatial solutions.
By incorporating advanced home appliances into PBVs, both companies plan to provide a differentiated experience that can be used as their own offices, studios, and lounges regardless of location.
Kia unveiled two concept cars with LG Electronics that show the vision of the business agreement at the '2025 Seoul Mobility Show' Kia Hall. The mobility space solution of both companies 'Spielraum' means 'play space' in German.
The concept car unveiled today is designed for a single-person entrepreneur who needs both work and warehouse space and is equipped with AI home appliances such as modular stylers, smart mirrors, and coffee machines optimized for PV5 interior space. For example, AI can be customized for each situation by calculating the remaining travel time to arrive at the destination according to the customer's business schedule and suggesting an optimal styler course.
The 'Glow Cabin' concept car is a vehicle aimed at increasing demand for chaknick and is equipped with refrigerators, light wave ovens, and wine cellars to support customers who enjoy various outdoor activities such as camping and picnics. In addition, a mood-up panel that can create an atmosphere by changing the LED lighting color according to the customer's taste is applied to all home appliance doors to provide a differentiated customer experience.
The two companies are cooperating with the goal of entering the market in the second half of next year for the PV5 Spilaum concept car, and plan to collaborate to develop advanced home appliances and AI solutions that can simplify and streamline daily tasks starting with this agreement.
In addition, it will develop a solution that remotely controls various home appliances such as refrigerators, air conditioners, and stylers from PBVs so that customers can enjoy differentiated PBV experiences.
Vice President Jung Won-jung of Kia's domestic business division said, `By providing a 'mobility space solution' through the combination of automobiles and home appliances, we will lead a revolutionary change in the lifestyles of our customers,' adding, `This cooperation with LG Electronics will be an important turning point in realizing the essential value of PBV (Platform Beyond Vehicle)', and will contribute to creating a new paradigm of mobility that evolves beyond mere means of transportation into personalized living and work spaces.'
Ryu Jae-cheol, president of LG Electronics' HS business division, emphasized, "This cooperation with Kia will be an opportunity to expand LG Electronics' 'AI space solution' that creates a new daily life with Empathy Intelligence (AI) to mobility and all spaces where customers stay."
Editor Kim Tae-jin, tj.kim@carguy.kr
This article was translated by Naver AI translator.
