Kia Create Customer Experience Space at Gwangmyeong EVO Plant, Plant for Electric Vehicles
Apr 01, 2025
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Gwangmyeong EVO Plant is an outpost for the popularization of electric vehicles, and it is a production plant dedicated to electric vehicles that was completed in September last year and is in charge of producing Kia's electric vehicle model EV3 and EV4 released this year.
The customer experience space created at Gwangmyeong EVO Plant consists of a tour of the brand hall and a tour of the production line under the concept of 'Technology for Life, a space where technology meets our lives', and provides an opportunity to experience the future of hunger and directly or indirectly meet the realization of technology for a better life.
In particular, as the only customer experience space in Korea where you can directly tour electric vehicle production facilities, you can vividly see the process of making EV3, the core of Kia's electrification strategy, and EV4, which recently started production.
Customer experience continues in the order of 'Brand Hall → Production Line Tour →Brand Hall'. First, the brand hall represents the present and future of Kia, and at the same time, there are various contents that allow you to immerse yourself in brand vision and technology.
You can watch videos representing the vision and philosophy of the Kia brand in the auditorium, and provide an introduction to the factory and a docent explanation of the process of electricity technology and the birth of electric vehicles. You can also take a look at 10 eco-friendly materials that introduce efforts toward sustainability and try out vehicles produced in Gwangmyeong yourself.
The production line tour will be conducted by watching the process in which Kia's core electric vehicle models are produced according to the guidance of the docent.
Among the automobile production processes, ▲press ▲ body ▲ painting ▲ design, it is a movement that looks around the body and design where differentiated processes are carried out for electric vehicles, and you can see electric vehicle factories with unmanned and automated systems different from existing production factories.
The Gwangmyeong EVO Plant customer experience space is operated twice on weekdays at 9 a.m. and 1 p.m. for group visitors of 15 to 30 people over the age of 10 and takes about 60 minutes per episode.
Visitors can apply from today (1st) and can apply through the menu of 'Autoland field trip' on Kia's official website.
"We hope to see the process of electric vehicles being manufactured and experience the bold and sustainable movement of Kia through the customer experience space created inside Gwangmyeong EVO Plant, the group's first EV-only production plant," said Ryu Chang-seung, executive director of Kia's Customer Experience Division. "Kia plans to continue its efforts to accelerate electrification and continue to expand its brand space experience within its production facilities."
This article was translated by Naver AI translator.
