Lee Jung-hyun, GSK's meningococcal group B vaccine, has been selected as a model for Vexero
Apr 10, 2025
|
GSK Korea announced on the 9th that Lee Jung-hyun is launching a new advertising campaign "Bexero, a hero who protects my child".
GSK meningococcal serum group B vaccine Bexero has been proven to be effective in preventing meningococcal B infections worldwide for more than 10 years since its initial approval in Europe in 2013, and as of last month, 19 countries, including the United Kingdom, the United States, the Czech Republic, and France, are included in the national essential vaccination program.
The advertisement, which Lee Jung-hyun participated in, focuses on the message 'Bexero, a hero who protects our child', and emphasizes that Bexero with parents is a strong 'hero' that protects the child. The video symbolizes the confident smiles and relief of vaccinated mothers, and the wise choices actress Lee Jung-hyun makes for her child as a mother, especially shedding light on parents' efforts to protect their child from deadly meningococcal infections once caught.
Meningococcal infections are diseases infected by bacteria called 'meningoccal', which can worsen rapidly within 24 hours of infection, lead to death, and even if they survive, they can suffer serious aftereffects such as nerve damage or hearing loss. Some children may experience developmental disorders such as decreased learning ability, decreased motor function, borderline intelligence, and communication disorders. In particular, the initial symptoms of meningococcal infections are similar to those of the flu, such as fever and vomiting, making it difficult to diagnose, and special attention is needed because the disease progresses quickly.
The number of reported meningococcal infections in Korea has been on the rise since the easing of the COVID-19 pandemic. The number of meningococcal infections in Korea increased from three in 2022 to 11 in 2023 and 17 in 2024, and cases of infection in infants aged 0 were also reported last year. Although there are few reported cases of infection in Korea, it is believed that the actual number of infections will be higher than the reported figure as it is steadily occurring, and antibiotics are often administered before collecting samples in hospitals. The need for vaccination is more emphasized as the fatality rate is as high as 10-15% and the aftereffects are serious infectious diseases.
Lee Jung-hyun "After becoming a mother, I realize every day that children's health and safety are important. Even if the incidence rate is low, meningococcal infections have a high mortality rate and can leave serious aftereffects such as developmental disabilities, and at the same time, it is a disease that cannot be overlooked by parents, so I thought vaccination was necessary"We will do our best as a model to help more guardians protect and feel safe with the globally widely used meningococcal group B vaccine, Bexero." he said.
This article was translated by Naver AI translator.
