Lotte Well Food Strengthens Product Lineup for Health & Wellness Meal Theory
Apr 25, 2025
Lotte Well Food's health and wellness simple food brand 'Theory of SICSA' has launched seven new products for consumers who spend more time cooking themselves due to economic uncertainty.
The 'meal theory' is Lotte Well Food's convenience food brand that allows you to eat healthy just by enjoying it deliciously. While preparing meals, we innovated factors that had to be taken care of separately for health or had to give up. Health and wellness elements are given to menus that can be easily accessed in everyday life, such as strengthening nutrition or reducing calories while maintaining taste by using health-oriented materials.
The launch of the seven new products 'Eating Theory' was planned for the 30s and 40s generation on weekday evenings when time was running out. It was launched mainly in categories where consumers who are accustomed to eating out or delivery food can feel the value of healthy and delicious home-cooked meals. A total of seven types will be introduced, including one simple oven chicken such as charcoal-flavored oven chicken and spicy chicken seasoning, two simple katsu dishes such as whole pork cutlet and whole chicken leg meat bite katsu, two simple dumplings such as Dongpa-yuk-cheong-choy dumpling and white kimchi shrimp dumpling, one simple tteokbokki such as map-kal tteokbokki, and one processed stick (chocchi) simple food such as chicken breast vegetable stick.
The charcoal-flavored oven chicken spicy seasoning is made of 100% chicken meat, which is characterized by a juicy and soft texture. The spicy and rusty seasoning with charcoal-flavored scent and chewy rice cakes are in harmony. In order to reduce the burden on calories and fat, unnecessary grease was also minimized by baking it in the oven.You can taste the popular menu of oven chicken restaurants at home with simple microwave cooking.
On the other hand, Lotte Well Food is building its brand identity 'meal theory' based on the slogan 'Just EAT, Just ENJOY'. In April, under the support of the Ministry of SMEs and Startups, it signed a win-win agreement with the Small Business Market Promotion Corporation and the Centennial Store Cooperative Association to support Centennial Small Business Branding and Marketplace. In accordance with the business agreement, the company plans to launch a joint brand of "100 Years' Shop" and 'Eating Theory" this year, and commercialize the menu of "100 Years' Shop" as HMR, instant food, and meal kits.
The 'meal theory' is Lotte Well Food's convenience food brand that allows you to eat healthy just by enjoying it deliciously. While preparing meals, we innovated factors that had to be taken care of separately for health or had to give up. Health and wellness elements are given to menus that can be easily accessed in everyday life, such as strengthening nutrition or reducing calories while maintaining taste by using health-oriented materials.
The launch of the seven new products 'Eating Theory' was planned for the 30s and 40s generation on weekday evenings when time was running out. It was launched mainly in categories where consumers who are accustomed to eating out or delivery food can feel the value of healthy and delicious home-cooked meals. A total of seven types will be introduced, including one simple oven chicken such as charcoal-flavored oven chicken and spicy chicken seasoning, two simple katsu dishes such as whole pork cutlet and whole chicken leg meat bite katsu, two simple dumplings such as Dongpa-yuk-cheong-choy dumpling and white kimchi shrimp dumpling, one simple tteokbokki such as map-kal tteokbokki, and one processed stick (chocchi) simple food such as chicken breast vegetable stick.
The charcoal-flavored oven chicken spicy seasoning is made of 100% chicken meat, which is characterized by a juicy and soft texture. The spicy and rusty seasoning with charcoal-flavored scent and chewy rice cakes are in harmony. In order to reduce the burden on calories and fat, unnecessary grease was also minimized by baking it in the oven.You can taste the popular menu of oven chicken restaurants at home with simple microwave cooking.
On the other hand, Lotte Well Food is building its brand identity 'meal theory' based on the slogan 'Just EAT, Just ENJOY'. In April, under the support of the Ministry of SMEs and Startups, it signed a win-win agreement with the Small Business Market Promotion Corporation and the Centennial Store Cooperative Association to support Centennial Small Business Branding and Marketplace. In accordance with the business agreement, the company plans to launch a joint brand of "100 Years' Shop" and 'Eating Theory" this year, and commercialize the menu of "100 Years' Shop" as HMR, instant food, and meal kits.
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This article was translated by Naver AI translator.
