OK for skin recovery after cosmetic procedures...We'll show off a new campaign for Bayer's non-Visiten

Apr 16, 2025

OK for skin recovery after cosmetic procedures...We'll show off a new campaign for Bayer's non-Visiten



Amid the growing interest of women in their 20s and 30s in solutions to skin damage that may occur after hair removal, laser toning, and semi-permanent makeup (procedure), Bayer Bivaciten ointment will introduce a new digital campaign of 'Beauty Wounds'. The message is that non-bitten ointment can effectively help recover the skin stimulated after the cosmetic procedure, with the message that non-bitten ointment can also be used to treat beauty wounds.

Non-Ten Ointment, which recently signed a domestic sales contract with Yuhan Corporation, is the first dex panthenol-based non-steroidal dermatitis treatment that can be used by all ages, including infants. It can calm sensitive skin and restore damaged skin barriers, which can be used for diaper rash in infants and young children, acute and chronic dermatitis that can appear at all ages, wound recovery after laser treatment, and sunburn.

Through this campaign, Bisoten Co., Ltd. plans to expand its contact with young consumers who are sensitive to beauty trends and strengthen its brand influence. In particular, it is expected to increase product awareness and synergy of various channels through TV advertisements starring model actress Eugene along with online-oriented digital content.




Oh Young-kyung, CEO of Bayer Korea Consumer Health Business Division, said, "Non-Ten ointment, which is the world's No. 1 treatment for skin diseases, has been widely used to treat skin diseases of various age groups, including infant diaper rash, chronic dermatitis, and sunburn, based on its long trust."Through this campaign, we will expand our contact with MZ generation women who are sensitive to beauty trends and further strengthen our brand influence by conveying the characteristics of non-Citizen ointment."



This article was translated by Naver AI translator.