Pistachio Price Soars...Dubai Chocolate Popularity and Low Crops
Apr 21, 2025
|
According to a report by the British daily Financial Times (FT) on the 19th (local time), Dubai Chocolate, which was introduced in 2021 by the United Arab Emirates (UAE) chocolate company Fix, attracted attention to the extent that a TikTok video posted in December 2023 received 120 million views.
Dubai chocolate, which has become a trend since then, has spread worldwide, with large retailers and famous brands in the UK, the US, and Europe scrambling to release their own versions. In Korea, it has also gained huge popularity mainly in convenience stores that are sensitive to trends.
Despite the high price, demand surged to the extent that some stores restricted purchases, and original products were traded at high prices. According to Newsweek, Dubai Duty Free also recorded sales of more than 12 million Dubai chocolates in the first quarter of 2025 and about 22 million dollars
The price of pistachios, the main ingredient of Dubai chocolate, jumped in response to such demand. Pistachio prices jumped 35% from $7.65 a pound a year ago to $10.30 now, according to nut trader CG Hacking.
Poor crop conditions in the United States, the largest exporter of pistachios, also affected prices. California pistachio supplies have decreased by 20% over the past year. Pistachios exported to the UAE in the last six months from Iran, the second-largest export destination, are 40 percent more than in the previous year.
Meanwhile, Dubai chocolate's success factors include colorful visuals represented by green pistachio cream, exotic images of Middle Eastern desserts, luxurious images of the city of Dubai, and social media viral marketing.
This article was translated by Naver AI translator.
