Rolls-Royce Motor Car Reveals 'Phantom Cherry Blossom' with Cherry Blossom Beauty
Apr 06, 2025
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The vehicle, based solely on the Phantom Extended model, was built at the request of a customer to share memories of cherry blossom viewing enjoyed as a child with his family and touching moments provided by nature. This project started with Rolls-Royce artisans meeting customers in person and sharing their vision three years ago, and features a delicate design throughout the vehicle that expresses the message of cherishing the moment of beauty and life symbolized by cherry blossoms.
A Shelter Full of Flowers: Embroidery with a total of 250,000 sweat stitches
The elaborate embroidery applied inside the vehicle perfectly reproduces a scene of cherry blossom viewing in the customer's memory, that is, the feeling of sitting under a cherry tree pouring with cherry leaves. In particular, the Bespoke Starlight headliner on the ceiling depicts branches embroidered with scattered white cherry blossoms.
Petal embroidery leads to a privacy suite partition that divides the rear door panel and front and rear passenger space. The embroidery was completed after more than six months of development, which took about three weeks for the ceiling work alone, and a total of more than 250,000 sweat was used in the whole.
When the light shines, the delicate details and craftsmanship contained in the embroidery stand out more. Cherry trees expressed in embroidery utilize the "Offset tatami" method conceived from the ancient weaving technique to bring out the rich texture of the thread. In particular, cherry tree branches starting from the rear of the vehicle and spreading over the rear seat have been implemented in a form that seems to be intertwined and overlapped with each other.
For this purpose, one craftsman embroidered 11 embroidered frames individually and precisely aligned them to complete one smooth graphic. Cherry blossom embroidery engraved with satin stitches on the ceiling sparkles like jewels depending on the angle of light and creates a rich three-dimensional effect. These petals sit subtly on the doors and partition walls as if they were scattered throughout the rear seats.
Rolls Royce's first 3D embroidery
For the first time in Rolls-Royce history, 3D embroidery techniques have been applied to the interior of the Phantom Cherry Blossom. The three-dimensional embroidery gracefully embellishes the privacy suite partition wall, and it stands in sharp contrast to the classic plane embroidery carved on the door. To implement 3D embroidery, Rolls-Royce experts have developed a new technique to create a structure that maintains its shape by stacking layers of threads. Each petal was finely shaped manually and then fixed with embroidery, and carefully arranged one by one to combine with indoor lighting for a soft shadow effect.
The cherry blossom theme continues to the lining of the Bespoke umbrella hidden in the door and is also subtly reflected in the exterior of the vehicle. The unique coaching line applied over the crystal over artistic white exterior finish extends to the middle of the back door before gradually tapering and finishing. A small cherry blossom motif is added to this to subtly hint at the art world contained indoors.
"Phantom Cherry Blossom is a work that sublimates an individual's precious memories into art, and it is a model that shows the power of Bespoke that unites the unique sensibility, craftsmanship, and artistry of the client," said Martina Starke, head of design for Rolls-Royce Motor Car Bespoke.
He also added, "We expressed the fleeting beauty of the moment when cherry blossoms are scattered through embroidery completed with more than 250,000 sweat, and for the first time in Rolls-Royce history, we applied 3D embroidery techniques to vividly embody the scene where petals fall."
This article was translated by Naver AI translator.
