Tesla Slashes Sales In Europe In March..The impact of the new Model Y India is
Apr 06, 2025
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Some European countries have already released March sales.Despite the launch of the new Model Y, the decline in Tesla sales is particularly intensifying in some Western European countries.
In January and February 2025, Tesla performed horribly in Europe. It was down a whopping 43% year-on-year. Relatively, European EV sales were up 31% year-over-year.
Tesla initiated the release of the upgraded new Model Y in March. Most experts expected Tesla to go a long way toward turning things around.
However, the data that released the March sales figures still show a bad situation.In France, Tesla deliveries fell 37% year-on-year to 3,159 units in March. The first quarter as a whole was down 41 percent year-on-year.
Tesla deliveries in the Netherlands also fell 61% year-on-year to 1,536 units in March. The overall first quarter was down 50 percent year-on-year.Sweden's March Tesla deliveries were 911 units, down -64% from March 2024 and down 55% from a year earlier in the first quarter.
Portugal delivered 1,209 Tesla vehicles in March, up 2% from March 2024 and down 26% in the first quarter as a whole. In Norway, where electric vehicle sales account for 90% of the new car market, Tesla deliveries fell 1% year-on-year to 2,211 units in March. The first quarter was down 25 percent year-on-year.
Tesla's sales volume rose in the weeks leading up to delivery of new Model Y customers in March. The problem is that the cost-effective RWD version has not been released yet. If the RWD version is released, it will be helpful for sales to some extent.
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There is no doubt that the decline in the value of Tesla's brand due to CEO Elon Musk's political participation is having a significant impact on the European market. The decline in sales in January and February can be explained by waiting demand due to the planned release of the new Model Y, but the sluggish sales in March is unexpected.
In the case of China, which has been producing and delivering new Model Y since the beginning of this year, it also offered discount incentives in March. Specifically, we conducted an interest-free installment promotion for the entire Model Y.
In addition, the AWD version fell unexpectedly in popularity, with only three weeks to wait. RWD accounts for more than 80% of sales in China, but it can be released in a week.
Tesla is known to have significant inventory of older Model Y. They are still selling them at a huge discount. In Europe, Tesla Q1 sales are likely to fall about 40% compared to 2024.
For the record, 2024 was the first year Tesla saw a decline in Europe. Half of the reasons are due to brand problems, and the rest are analyzed as waiting demand for the new Model Y. Unlike in Europe, the new Model Y is being released at the same price as before at 52.99 million won in Korea, causing a lot of interest.
Editor Song Moon-chul mc.song@carguy.kr
This article was translated by Naver AI translator.
