Yangban, a 40-year-old home convenience brand, introduces the original world of Korean taste
Apr 25, 2025
Dongwon F&B's 'Yangban' has established itself as a representative Korean home convenience (HMR) brand, catching the taste of people all over the world beyond Korea.
'Yangban' is Korea's first Korean HMR brand born in 1986, focusing on ingredients and taste, and has continued tradition and trend. The brand slogan of 'Yangban' is 'Korean-flavored original'. It contains a philosophy to protect the essential value of Korean food while also providing the value of taste and convenience so that the enjoyment of Korean food can be sustained.
Representative products include 'Yangban Kim', which marks the 40th anniversary of its launch, and 'Yangbanjuk', which has been in charge of the people's table for more than 30 years. In addition, you can easily serve rice, soup stew, rice cakes, kimchi, red currents, and traditional beverages with rich taste and nutrition.
Yangban seaweed is carefully selected from high-quality raw materials grown in clean seas and baked twice to capture the best taste. The key to Yangban Kim's ability to maintain the top spot in the seasoned laver market is the only 'original inspection by Dongwon F&B' system in Korea. From the time of spraying seaweed spores, the original plant is managed by the original plant, and the plant is purchased while going around the mountain area one by one during the harvest season. This is because the quality of laver depends on how good the raw materials are selected and secured.
Dongwon F&B's Yangbanjujuk, first launched in 1992, is the origin of convenience food. At the time when there was no category of 'product porridge', Dongwon F&B introduced 'tuna porridge' to popularize and industrialize porridge, which was traditional food. Since then, Dongwon F&B has established itself as a steady seller by releasing a variety of products such as 'vegetable porridge' and 'Bamdandangjuk'.
The 40-year-old brand Yangban is a new slogan, 'Korean-flavored original.It conducts brand integration marketing to promote Yangban' in all directions. The core of this integrated marketing is an event for consumers, 'answer Korean food, Yangban FESTA'. The event, which began on the 21st, will receive generous prizes such as travel vouchers, hotel accommodation vouchers, and Korean beef gift sets. 'Answer the Korean Food, Yangban FESTA' will run for two months.
Since its launch in 1986, Dongwon F&B's Yangban has steadily released products containing the original value of Korean food and reached consumers through various online and offline marketing activities. As a result, it has established itself as a representative Korean food brand in Korea and won the grand prize in the Korean HMR category at the '2025 New York Festival Korean National Brand Award'. Dongwon F&B's Yangban has been recognized for its brand competitiveness through this award, and plans to develop and export K-food loved by people around the world to grow into a global No. 1 Korean food brand.
'Yangban' is Korea's first Korean HMR brand born in 1986, focusing on ingredients and taste, and has continued tradition and trend. The brand slogan of 'Yangban' is 'Korean-flavored original'. It contains a philosophy to protect the essential value of Korean food while also providing the value of taste and convenience so that the enjoyment of Korean food can be sustained.
Representative products include 'Yangban Kim', which marks the 40th anniversary of its launch, and 'Yangbanjuk', which has been in charge of the people's table for more than 30 years. In addition, you can easily serve rice, soup stew, rice cakes, kimchi, red currents, and traditional beverages with rich taste and nutrition.
Yangban seaweed is carefully selected from high-quality raw materials grown in clean seas and baked twice to capture the best taste. The key to Yangban Kim's ability to maintain the top spot in the seasoned laver market is the only 'original inspection by Dongwon F&B' system in Korea. From the time of spraying seaweed spores, the original plant is managed by the original plant, and the plant is purchased while going around the mountain area one by one during the harvest season. This is because the quality of laver depends on how good the raw materials are selected and secured.
Dongwon F&B's Yangbanjujuk, first launched in 1992, is the origin of convenience food. At the time when there was no category of 'product porridge', Dongwon F&B introduced 'tuna porridge' to popularize and industrialize porridge, which was traditional food. Since then, Dongwon F&B has established itself as a steady seller by releasing a variety of products such as 'vegetable porridge' and 'Bamdandangjuk'.
The 40-year-old brand Yangban is a new slogan, 'Korean-flavored original.It conducts brand integration marketing to promote Yangban' in all directions. The core of this integrated marketing is an event for consumers, 'answer Korean food, Yangban FESTA'. The event, which began on the 21st, will receive generous prizes such as travel vouchers, hotel accommodation vouchers, and Korean beef gift sets. 'Answer the Korean Food, Yangban FESTA' will run for two months.
Since its launch in 1986, Dongwon F&B's Yangban has steadily released products containing the original value of Korean food and reached consumers through various online and offline marketing activities. As a result, it has established itself as a representative Korean food brand in Korea and won the grand prize in the Korean HMR category at the '2025 New York Festival Korean National Brand Award'. Dongwon F&B's Yangban has been recognized for its brand competitiveness through this award, and plans to develop and export K-food loved by people around the world to grow into a global No. 1 Korean food brand.
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This article was translated by Naver AI translator.
