'The 2030 Generation is tired'
According to the results of the "2024 Health Functional Food Market Status and Consumer Status Survey" by the Korea Health Functional Food Association, major health concerns of adult men and women in Korea differ by generation.
According to a survey of 3,050 adult men and women aged 20 to 79 living in Seoul and the five major metropolitan cities, the most worrisome health problem was 'eye health' with 38.8%, followed by 'fatigue recovery (32.2%)', 'stress (27.8%)', 'cholesterol improvement (26.2%)', and 'joint health (25.8%)'.
Health concerns by age group were distinctly different. People in their 20s and 30s were most worried about 'fatigue recovery' and 'stress', and from their 40s, interest in 'eye health' increased. People in their 50s and 60s had high-ranking 'joint health', while those in their 70s had high concerns about 'blood pressure control' and 'cholesterol improvement'.
Looking at the trend of changes in health problems that are concerned, over the past three years, concerns about 'Cholesterol improvement', 'scarp/hair health', 'blood sugar control', 'fatigue recovery', 'stress', and 'overall immunity improvement' have been on the decline. In particular, concerns about 'blood sugar regulation' rose sharply from 18.2% in 2022 to 23.4% in 2024.
On the other hand, it was found that more than 4 out of 10 people are managing their health problems through health functional foods. As a health problem managed through the intake of health functional foods, 'intestinal health and intestinal immunity (41.9%)' recorded the highest response rate. It is then followed by 'enhancement of overall immunity (34.6%)', 'fatigue recovery (27.8%)', 'eye health (27.3%)', and 'bone health (26.4%)'.
An official from the Dry Food Association said "As health concerns vary depending on age and lifestyle, we will continue to provide relevant information so that consumers can accurately understand and choose health functional foods that suit them."
This article was translated by Naver AI translator.
