Bencimong Rainboots Present Standards for Daily Routine of Rainboots With New Color
Jun 09, 2025
Bensimon, a prominent French lifestyle brand, has added a new color to its popular rain boots model for the spring and summer season in 2025.
This season includes four nature-inspired colors: sand shell, indigo blue, sage green, and mud gray, and it has become a daily item in everyday life with a light fit and a classic silhouette.
Through this campaign 'MY COLOR, MY STORY', Bencimong captured the appearance of Bencimong rain boots that naturally melted into their individual lifestyles.
Interviews and video content with various creators, such as YouTuber Dexi, artist Ji Gang, and Anemonesi owner Patissie, capture the authenticity and emotional mood of color and convey the brand's message of respect for 'I Daum'.
Recently, the practicality and style of rain boots have become more important due to the summer weather with repeated sudden squall showers.
In particular, MZ generation women who enjoy urban lifestyles choose various designs of low, mid, and long lengths according to the weather and style, and Bensimon's design, which combines sensitivity and function, is establishing itself as a new standard for rain boots.
Bencimong is a brand that has gained recognition in the domestic market with its single sneakers, and is expanding its product category through this lineup of rain boots and expanding its contact point with female consumers in their 20s and 30s. In an era when the rainy season has become a daily routine, it presents a new standard of 'Rain Boots Dailyization' that allows you to wear them comfortably even if the rain stops, and Bencimong is establishing itself as a leading brand in the future lifestyle trend.
This season includes four nature-inspired colors: sand shell, indigo blue, sage green, and mud gray, and it has become a daily item in everyday life with a light fit and a classic silhouette.
Through this campaign 'MY COLOR, MY STORY', Bencimong captured the appearance of Bencimong rain boots that naturally melted into their individual lifestyles.
Interviews and video content with various creators, such as YouTuber Dexi, artist Ji Gang, and Anemonesi owner Patissie, capture the authenticity and emotional mood of color and convey the brand's message of respect for 'I Daum'.
Recently, the practicality and style of rain boots have become more important due to the summer weather with repeated sudden squall showers.
In particular, MZ generation women who enjoy urban lifestyles choose various designs of low, mid, and long lengths according to the weather and style, and Bensimon's design, which combines sensitivity and function, is establishing itself as a new standard for rain boots.
Bencimong is a brand that has gained recognition in the domestic market with its single sneakers, and is expanding its product category through this lineup of rain boots and expanding its contact point with female consumers in their 20s and 30s. In an era when the rainy season has become a daily routine, it presents a new standard of 'Rain Boots Dailyization' that allows you to wear them comfortably even if the rain stops, and Bencimong is establishing itself as a leading brand in the future lifestyle trend.
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This article was translated by Naver AI translator.
