CJ CGV Turns into Future Lifestyle Operator
Jun 24, 2025
CJ CGV, which introduced multiplexes for the first time in Korea with the opening of CGV Gangbyeon in 1998, has evolved into a complex cultural space 'Cultureplex' that combines various lifestyles with the fundamental value of film, and further foreshadows a change into a future lifestyle operator.
In order to provide customers with various contents and differentiated experiences, it is striving to expand special halls, launch new businesses, experiential marketing, F&B enhancement, CGV ONLY content screening, and vitalize digital media platforms.
CJ CGV has introduced various special technology theaters, including the five senses experience center '4DX', the multi-faceted screening center 'SCREENX', the world's first 4DX and ScreenX integration center 'ULTRA 4DX', and in January, it launched the world's first four-sided SCREENX, which expanded the screen to the ceiling following the left and right walls, and continues to seek the evolution of the theater so that audiences can enjoy special enjoyment in the theater. Beyond the existing theaters, it is growing into a Korean-style entertainment space using the theater space through the launch of new businesses such as sports climbing gym 'PEAKERS'.
Pleasure through food is also continuously being created. Reflecting the rapidly changing trend, it has continued to introduce a new menu series using Korean favorite foods, attempting to collaborate with various food companies such as 'Kimchi Seasoning Popcorn' and 'Chapagetti Popcorn'. Efforts were also made to provide a variety of things to see and enjoy.
Through the art and cultural content screening brand 'ICECON', it provides different contents for audiences to enjoy in theaters, such as concerts, live sports broadcasts, live musical and opera performances, and lectures.
In addition, sports fans such as 'KBO Korean Series', 'LoL World Championship (LOL World Cup)', and 'Rolangaros Men's Singles Final Seeing Party' are continuously receiving great response. In recognition of the global expansion of special theaters such as 4DX, SCREENX, and ULTRA 4DX, the company won the Global Achievement in Exhibition Award at the world's largest film industry fair 'CinemaCon 2024' held in Las Vegas last year.
In addition, it is trying to make drastic changes and sustainable innovation by revitalizing digital media platforms. In addition to screen advertisements using theater infrastructure, CJ CGV is strengthening its portfolio in various business areas such as OOH (outdoor advertisements) and DX (Digital Experience). Based on the differentiated service know-how and core competencies accumulated in Korea, CJ CGV has solidified its status as a global TOP 5 theater operator with 535 theaters and 3,724 screens in six countries around the world, including 189 theaters and 1,301 screens in Korea (as of June 2025).
In order to provide customers with various contents and differentiated experiences, it is striving to expand special halls, launch new businesses, experiential marketing, F&B enhancement, CGV ONLY content screening, and vitalize digital media platforms.
CJ CGV has introduced various special technology theaters, including the five senses experience center '4DX', the multi-faceted screening center 'SCREENX', the world's first 4DX and ScreenX integration center 'ULTRA 4DX', and in January, it launched the world's first four-sided SCREENX, which expanded the screen to the ceiling following the left and right walls, and continues to seek the evolution of the theater so that audiences can enjoy special enjoyment in the theater. Beyond the existing theaters, it is growing into a Korean-style entertainment space using the theater space through the launch of new businesses such as sports climbing gym 'PEAKERS'.
Pleasure through food is also continuously being created. Reflecting the rapidly changing trend, it has continued to introduce a new menu series using Korean favorite foods, attempting to collaborate with various food companies such as 'Kimchi Seasoning Popcorn' and 'Chapagetti Popcorn'. Efforts were also made to provide a variety of things to see and enjoy.
Through the art and cultural content screening brand 'ICECON', it provides different contents for audiences to enjoy in theaters, such as concerts, live sports broadcasts, live musical and opera performances, and lectures.
In addition, sports fans such as 'KBO Korean Series', 'LoL World Championship (LOL World Cup)', and 'Rolangaros Men's Singles Final Seeing Party' are continuously receiving great response. In recognition of the global expansion of special theaters such as 4DX, SCREENX, and ULTRA 4DX, the company won the Global Achievement in Exhibition Award at the world's largest film industry fair 'CinemaCon 2024' held in Las Vegas last year.
In addition, it is trying to make drastic changes and sustainable innovation by revitalizing digital media platforms. In addition to screen advertisements using theater infrastructure, CJ CGV is strengthening its portfolio in various business areas such as OOH (outdoor advertisements) and DX (Digital Experience). Based on the differentiated service know-how and core competencies accumulated in Korea, CJ CGV has solidified its status as a global TOP 5 theater operator with 535 theaters and 3,724 screens in six countries around the world, including 189 theaters and 1,301 screens in Korea (as of June 2025).
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This article was translated by Naver AI translator.
