Dr. Earl introduced to the convenience store during the final exam season...GS25X Dong-A Pharmaceutical Launches Official Products
Jun 24, 2025
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Following the introduction of the 'Eolbak' introduced earlier this year, the representative Modisumer (consumer who reconstructs existing products into new forms to suit his preference) item 'Eol Doctor' (Ice Cup + Bacchus + Syda)' will be introduced as an official product.
GS25, a convenience store run by GS Retail, announced that it will officially commercialize 'Dr. Er' jointly developed with Dong-A Pharmaceutical and release it exclusively on the 25th.
Dr. Er is a drink that is mixed evenly with Bacchus and Sprite in an ice cup. It is considered the most famous DIY drink in Korea, and recently, it has become famous again as a combination of convenience stores that helps the MZ generation recover from fatigue and relieve hangovers.
GS25 proposed to Dong-A Pharmaceutical to develop the product based on the data analyzed as the No. 1 and No. 2 ice cups consumed by Bacchus buyers, and the collaboration between the two companies was promoted. The collaboration with GS25 is the first case in the industry that Dong-A Pharmaceutical has started to develop differentiated products for convenience stores by utilizing Bacchus, a national beverage.
The two companies worked more than twice as hard as general products to find the golden mixing ratio of 'Dr. Er' and complete the optimal product form and design. It was finally commercialized as an RTD can in consideration of customer drinking convenience. Customers can enjoy it to their liking, such as drinking it as it is or pouring it into an ice cup after refrigerating.
The capacity per can is 355ml, and the price is 2,300 won. It can be purchased up to 32% cheaper compared to the cost of making and drinking it yourself.
In commemoration of the launch of Dr. Earle, GS25 plans to hold a 1+1 event for two months from July to August when the heat wave begins in earnest.
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This article was translated by Naver AI translator.
