Fan-experience contents appeared at Hwaseong FC's home stadium, and a video supermarket Etsun Photo Kiosk agreement was signed
Jun 16, 2025
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The agreement was officially signed at the home game site between Hwaseong FC and Ansan Greeners at Hwaseong General Gyeonggi Town on June 15. Hwaseong Mayor Chung Myung-geun, Ansan Mayor Lee Min-geun, and Han Woong-soo, vice president of the Korea Professional Football Federation, attended the signing ceremony to shine. In addition, the event booth and the 'It Scene Photocchiosk' installed in the W seat area on the day of the game have begun full-fledged operation, drawing attention from fans who visited the site.
It Thin Photo Kiosk is a new experiential platform where fans produce their own photo content. Fans who visit the site can record memories with Cha Du-ri and Hwaseong FC players using their dedicated photo frames. Photos taken can not only be printed immediately, but also naturally spread through SNS and online channels, inducing viral effects.
Through this agreement, video supermarkets plan to increase content scalability and sustainability by linking various fan-participating promotions and collaboration programs. First of all, it provides direct participation content experience to fans who visit the stadium. In addition, the club will be given an opportunity to catch both rabbits: revitalizing the fandom and strengthening the club's branding.
Another topic of the campaign is the participation of the official promotional model. Lee Yu-na and actress Lee Seo-young, who are from Miss Korea, are actively communicating with fans by serving as promotional models for the photochiosk. The two are playing an important role in adding vitality to the brand and the campaign scene by supporting fan service on the spot.
The collaboration between video supermarkets and Hwaseong FC contains social values. Some of the revenue and infrastructure generated by the campaign are returned to the community. As such, it has established itself as the club's social contribution program, establishing a virtuous cycle structure in which fans and regions grow together.
"We hope that collaboration with Hwaseong FC will establish a culture of content created by fans participating directly in the field," said Hwang Won-seop, a producer at a video supermarket. "We want to create a circular structure in which this participation naturally leads to the spread of content and in turn has a positive impact on the community."
This article was translated by Naver AI translator.
