KB Insurance Co., Ltd., KB Hope Bazaar Celebrates Its 20th Anniversary
Jun 25, 2025
KB Insurance (CEO Koo Bon-wook) held a sharing event with citizens to mark the 20th anniversary of the KB Hope Bazaar at Gangnam Square near Gangnam Station in Seoul on the 12th.
The KB Hope Bazaar, which began in 2006 with a beautiful store and marks its 20th anniversary this year, is a sustainable sharing event in which KB Insurance executives and their business families voluntarily sell donated items and use the proceeds to support the vulnerable.
The 20th anniversary ceremony, which was held prior to the sharing event, was attended by KB Insurance President Koo Bon-wook, Beautiful Shop Chairman Park Jin-won, and KB Life Insurance President Moon-chul, and official programs such as a congratulatory speech, a certificate of appreciation, and a donation delivery ceremony were held, starting with the screening of a history video looking back on the KB Hope Bazaar's 20-year footsteps. In addition to donations from executives and business families, the bazaar also sold eco-friendly products such as upcycling and fair trade. In addition, it also contributed to revitalizing the local economy by operating booths for selling specialties from local small business owners and sister villages of one company and one village. At the event site, eco-friendly experience programs such as making traditional fans and making clover key rings using socks, as well as citizen-participating entertainment such as caricatures and lucky box events, were also popular.
In particular, this year, the company introduced a new 'Matching Grant' system in which the same amount as the profits of the bazaar was donated, and the total amount of donations increased significantly compared to the previous year. The donation will be used to support meals for underprivileged children who are feared to skip meals during the vacation.
Meanwhile, through the KB Advertising Model and Sponsoring Player's online auction platform', which was first introduced this year, the cherished items of 15 KB Financial models and sponsors, including Kim Yu-na, Park Eun-bin, Bang Shin-sil, Ahn Song-i, and Jeon In-ji, were submitted, and the proceeds will be used for projects for underprivileged children.
KB Hope Bazaar is contributing to environmental protection while practicing sharing. Over the past 20 years, a total of 880,000 donated items have been used to practice resource circulation, and about 162 tons of carbon dioxide has been reduced. This is the same effect as planting 19,000 30-year-old pine trees. To share this meaningful 20-year journey with citizens, KB Insurance also presented a digital photo exhibition containing the records of the KB Hope Bazaar. The photo exhibition, which was screened through the venue and the media wall of KB Insurance headquarters, drew sympathy by vividly showing the record of sharing.
The KB Hope Bazaar, which began in 2006 with a beautiful store and marks its 20th anniversary this year, is a sustainable sharing event in which KB Insurance executives and their business families voluntarily sell donated items and use the proceeds to support the vulnerable.
The 20th anniversary ceremony, which was held prior to the sharing event, was attended by KB Insurance President Koo Bon-wook, Beautiful Shop Chairman Park Jin-won, and KB Life Insurance President Moon-chul, and official programs such as a congratulatory speech, a certificate of appreciation, and a donation delivery ceremony were held, starting with the screening of a history video looking back on the KB Hope Bazaar's 20-year footsteps. In addition to donations from executives and business families, the bazaar also sold eco-friendly products such as upcycling and fair trade. In addition, it also contributed to revitalizing the local economy by operating booths for selling specialties from local small business owners and sister villages of one company and one village. At the event site, eco-friendly experience programs such as making traditional fans and making clover key rings using socks, as well as citizen-participating entertainment such as caricatures and lucky box events, were also popular.
In particular, this year, the company introduced a new 'Matching Grant' system in which the same amount as the profits of the bazaar was donated, and the total amount of donations increased significantly compared to the previous year. The donation will be used to support meals for underprivileged children who are feared to skip meals during the vacation.
Meanwhile, through the KB Advertising Model and Sponsoring Player's online auction platform', which was first introduced this year, the cherished items of 15 KB Financial models and sponsors, including Kim Yu-na, Park Eun-bin, Bang Shin-sil, Ahn Song-i, and Jeon In-ji, were submitted, and the proceeds will be used for projects for underprivileged children.
KB Hope Bazaar is contributing to environmental protection while practicing sharing. Over the past 20 years, a total of 880,000 donated items have been used to practice resource circulation, and about 162 tons of carbon dioxide has been reduced. This is the same effect as planting 19,000 30-year-old pine trees. To share this meaningful 20-year journey with citizens, KB Insurance also presented a digital photo exhibition containing the records of the KB Hope Bazaar. The photo exhibition, which was screened through the venue and the media wall of KB Insurance headquarters, drew sympathy by vividly showing the record of sharing.
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This article was translated by Naver AI translator.
