Lotte Home Shopang Reveals the World of Blind Children with Voices of Employees
Jun 25, 2025
Lotte Home Shopping is fulfilling its social responsibilities by sharing activities to support the dreams and hopes of blind children.
Taking advantage of the characteristics of the home shopping broadcasting industry in 2016, it started a voice book production business for blind children 'Dream Voice'.
It began with social contribution activities using the talents of executives and employees such as show hosts and music directors from the initial planning stage of season 1, and has been steadily operating by recording a total of 196 books and producing 4,450 sets of voice books to 1,700 welfare facilities.
Lotte Home Shopping is running a voice book production business 'Dream Voice' with the Korea Foundation for the Disabled so that visually impaired children can enjoy a wide range of learning and educational opportunities. In this season 7, in order to spread the in-house sharing culture, we planned a 'Reading Service' program in which executives and employees participate in recording voice books themselves. As a result of receiving the application for participation through the in-house bulletin board, the quota was closed in one minute, attracting high attention. The number of participating employees increased every season, and from season 3, volunteers from 'Dream Voice Supporters' also participated in the production of voice books. For visually impaired children who have many restrictions on learning due to disabilities, voice books are being produced centering on textbooks, and since 2023, it has also been provided on an online platform exclusively for the visually impaired.
In March, the Seoul National School for the Blind in Jongno-gu, Seoul delivered 70 million won in audiobooks and audio books produced by talent donations from executives and employees to the Korea Foundation for the Disabled, and 26 audio books produced by voluntary talent donations from 170 executives and employees, including broadcasting experts such as show hosts. The voice book delivered on this day is available through six online platforms exclusively for the visually impaired, including 'Library to Tell Happiness'. It also delivered a donation of 70 million won for the operation of the voice book production business 'Dream Voice'. 'Dream Voice' activity is planned to expand further to mark its 10th anniversary this year.
Season 8 audiobooks will produce 27 audio books under the theme of classical and contemporary literature. It will also expand digital voice book'DaisyBook' input services for the blind as well as those with reading disabilities such as low vision and dyslexia, and expand opportunities for executives and employees to participate in talent donation. In addition, 'Dream Voice Supporters' consisting of college students is selected, and support projects are also planned to bridge the educational gap of blind children and improve awareness of the disabled.
Taking advantage of the characteristics of the home shopping broadcasting industry in 2016, it started a voice book production business for blind children 'Dream Voice'.
It began with social contribution activities using the talents of executives and employees such as show hosts and music directors from the initial planning stage of season 1, and has been steadily operating by recording a total of 196 books and producing 4,450 sets of voice books to 1,700 welfare facilities.
Lotte Home Shopping is running a voice book production business 'Dream Voice' with the Korea Foundation for the Disabled so that visually impaired children can enjoy a wide range of learning and educational opportunities. In this season 7, in order to spread the in-house sharing culture, we planned a 'Reading Service' program in which executives and employees participate in recording voice books themselves. As a result of receiving the application for participation through the in-house bulletin board, the quota was closed in one minute, attracting high attention. The number of participating employees increased every season, and from season 3, volunteers from 'Dream Voice Supporters' also participated in the production of voice books. For visually impaired children who have many restrictions on learning due to disabilities, voice books are being produced centering on textbooks, and since 2023, it has also been provided on an online platform exclusively for the visually impaired.
In March, the Seoul National School for the Blind in Jongno-gu, Seoul delivered 70 million won in audiobooks and audio books produced by talent donations from executives and employees to the Korea Foundation for the Disabled, and 26 audio books produced by voluntary talent donations from 170 executives and employees, including broadcasting experts such as show hosts. The voice book delivered on this day is available through six online platforms exclusively for the visually impaired, including 'Library to Tell Happiness'. It also delivered a donation of 70 million won for the operation of the voice book production business 'Dream Voice'. 'Dream Voice' activity is planned to expand further to mark its 10th anniversary this year.
Season 8 audiobooks will produce 27 audio books under the theme of classical and contemporary literature. It will also expand digital voice book'DaisyBook' input services for the blind as well as those with reading disabilities such as low vision and dyslexia, and expand opportunities for executives and employees to participate in talent donation. In addition, 'Dream Voice Supporters' consisting of college students is selected, and support projects are also planned to bridge the educational gap of blind children and improve awareness of the disabled.
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This article was translated by Naver AI translator.
