Mercedes, up to 55 million won off car in June..E200 is 12 million won off
Jun 24, 2025
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In the 25th year, Mercedes-Benz has started to tap into the market by launching new cars such as 2nd generation AMG GT and raising discount rates for its flagship model E-Class.
In particular, models that offer discounts of up to 55 million won as of June are also appearing. Why is the discount rate so high.
The results of the sales tally for imported cars in May were truly a shock to Mercedes-Benz and BMW. The two brands, which were competing for the first and second positions, were pushed to the second and third positions.
Tesla is the No. 1 brand that pushed out the two most popular brands in the country. Mercedes-Benz, which sold 6,415 units by selling 6,570 units, ranked second and became the No. 1 brand in the sales of imported cars.
Of course, Tesla's sales fluctuate greatly depending on the port of entry plan, so it seems difficult to maintain this situation. Still, it seems meaningful that it ranked first in monthly import car sales.
In addition, BMW, which ranked third, sold 6,405 units, with a sales difference of only 10 units from Mercedes. This means that Mercedes-Benz and BMW are fiercely competing for rankings.
For this reason, Mercedes-Benz started to regain its No. 1 position by raising its discount rate compared to early June.
The model with the highest discount rate is the 24-year SL634matic model. A discount of 55 million won is applied from a price of 236.6 million won.
The most notable model is also the E-class. The E-Class is the most popular model in Mercedes-Benz, which has a full lineup, and 2,348 units were sold in April. It has a higher sales volume than most domestic vehicles.
Among them, the entry model E200 avant-garde has the highest sales volume. The reason is the actual purchase price. Compared to the upper grade Exclusive, there are no specifications such as digital light, hyperscreen, and light emitting grill, but it is a model with excellent cost-effectiveness.
The factory price is 75 million won, and a discount of around 12 million won will be applied as of June. You can buy it in real time for about 63 million won.
In the case of the Genesis G80, a domestic competitive model, the price of the E200 is cheaper because it forms a price of around 65 million won when combining popular options.
For this reason, E-Class is driving Mercedes-Benz Korea's sales volume with an average monthly sales of 2,000 to 3,000 units.
Of course, increasing the discount like this can help with sales right now, but it can also have a negative impact on the long-term brand image, so it seems that you should be careful about purchasing.
In the case of Audi, the discount rate varies greatly depending on the timing of the purchase, and consumers who previously purchased it complained a lot. This is because there are cases where brand image and sales volume have been hurt by this.
If Bentz's image as a brand with a high discount rate is solidified, there is a possibility that sales may drop sharply when discounts are low after the launch of new cars in the future.
The application of a high discount rate is good, but it seems necessary to change to a more reasonable price at the time of release.
Editor Song Moon-cheol mc.song@carguy.kr
This article was translated by Naver AI translator.
