Peugeot Crossover '408 Smart Hybrid' Launched..Starting from 43.9 million won
Jun 24, 2025
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The smart hybrid technology, first introduced in Korea through Peugeot 308 in April, is a new concept powertrain that combines a 48V battery and an electric motor to simultaneously improve fuel efficiency and driving responsiveness. Peugeot will expand its smart hybrid powertrain to its crossover model 408, which has the advantages of both sedans and SUVs, and start full-scale sales in Korea on the 24th.
Peugeot 408, which debuted in the domestic market in 2023, had a strong presence with its dynamic design and agile driving sense, accounting for 35.5% of Peugeot's total sales accumulated from 2024 to the present, establishing itself as a "star model."
It boasts an intense presence on the road with a combination of a sleek silhouette created by a low electric height of 1,500mm, a relaxed interior space of 4,700mm and wheelbase of 2,790mm in contrast, and a "Cat's Ear" behind the roof that achieved an air resistance coefficient of 0.28cd. Peugeot's original identity is completed with a sophisticated and bold grill design and daytime running featuring the fangs of a lion.
The aircraft-inspired Peugeot traditional interior also enhances the intuitive and enjoyable driving experience. "i-Cockpit®," which consists of ergonomic designs such as compact D-cut steering wheels and head-up 3D clusters, helps intuitive operation.
It is also equipped with various convenience specifications such as i-Connect® infotainment system with 10-inch high-resolution screen specification that is responsive and usable, Apple CarPlay with smartphone mirroring function, and Google Android Auto. In addition, it also provides SUV-class high practicality through trunk space that extends to 536 liters of base and 1,611 liters of rear seat folding.
In addition, it targets domestic consumers with high levels of economic feasibility, driving enjoyment, and safety by upgrading marketability, including hybrid powertrains, which have recently emerged as a trend in the automobile market.
Peugeot's smart hybrid system consists of a 1.2-liter PureTech gasoline engine, a 48V lithium-ion battery, and a hybrid-only six-speed dual-clutch automatic transmission (e-DCS6). It integrates the electric motor inside the transmission to maximize efficiency by driving the electric motor and regenerating braking when starting and starting.
In particular, about 50% of the total driving time can be driven by electricity in urban driving environments, and you can enjoy electric vehicle-level quietness and smooth driving in situations such as congested sections, parking, and restarting after stopping. On top of that, Peugeot's cheerful and sleek driving sensibility is completed with precise steering wheel reactions and high-speed stability based on motor sports know-how.
The 408 smart hybrid boasts a maximum power of 145 horsepower by combining the engine and the electric motor, and provides engine 136ps, electric motor 15.6kW, and maximum torque of 23.5kg·m and 5.2kg·m, respectively. The combined fuel efficiency is 14.1 km/l, with efficiency of 13.7 km/l for city driving and 14.7 km/l for high-speed driving. Carbon dioxide emissions are 114g/km, and by obtaining certification for two types of low-emission vehicles in Korea, various public parking lots and congestion tolls can be reduced.
The upper GT trim is equipped with a ▲i-Toggle display ▲Clean Cabin air purification system ▲ massage seat ▲ mobile wireless charging tray, 8 colors ambient light to create a sophisticated atmosphere, and even has a high-tech driver assistance system (ADAS), which is a safety specification.
Provides a variety of safety specifications, including ▲ Adaptive Cruise Control (ACC) ▲ Driver Attention Alarm System ▲ Traffic Sign Recognition System ▲ Lane Departure Warning System ▲ Forward Collision Alarm System ▲ Rear Parking Assistance System. In addition, a number of driving assistance functions such as ▲ blind spot collision alarm system ▲ full LED matrix headlamp ▲ auto high beam control ▲ 360-degree panoramic camera have been applied to GT trim.
The official sale price of the 408 smart hybrid is 43.9 million won for Allure and 48.9 million won for GT, and GT can be purchased for 48.174 million won, reflecting the reduction in individual consumption tax. (Allure trim will be released later)
The 408 smart hybrid will provide an extended hybrid option to customers who value efficiency and style, said Bang Bang-sil, CEO of Stellantis Korea. "We will make sure that Peugeot, which has strong personality, can become an attractive alternative amid the fast-growing hybrid market trend."
Meanwhile, Peugeot applies a reconnaissance-based consignment sales system to 408 smart hybrids after 308 smart hybrids. Vehicles can be purchased at the same price and benefits anywhere in the exhibition hall nationwide, allowing consumers to enjoy a more efficient and transparent purchasing experience without price comparisons or negotiations between dealers.
, the Peugeot Safe Price Guarantee System, which compensates for the difference if cases of selling at a lower price compared to the official sales price, and 'Peugeot Pramis' will be implemented in the same way. Through the system, trust with customers is the top priority and a fair and consistent distribution environment will be established.
More details on the 408 smart hybrid can be found at Peugeot National Exhibition Hall and official website (https://www.epeugeot.co.kr ).
This article was translated by Naver AI translator.
