Renault Korea to run French cultural experience program at flagship store Renault Seongsu for month of June
Jun 18, 2025
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Renault Korea has prepared a variety of cultural lectures and performances to provide a differentiated customer experience that can immerse itself deeper in Renault's French sensibility. This program culturally unravels Renault's philosophy centered on people and daily life for 126 years.
This timeless drive theme sensibly conveys Renault's brand philosophy and sentiment around two axes: 'R:Class' and 'R:Concert'. R:Class is a lecture-style content with the French Embassy's culture in Korea, and R:Concert is composed of mini concerts that allow you to experience Renault's French sensibility with an immersive feeling.
On June 18, Lilia Hasaine, who received attention from French literature for her works such as 'Panorama' and 'Soleil Amer', visits the Holy Land of Renault. At this book talk event, she plans to share her own delicate interpretation of modern society and human relations through dialogue with the audience. The 28th will be followed by a lecture by Jung Il-young, a French linguistics doctor and author of 『The Extreme Introvert』, who is well known to the public through his appearance on the YouTube channel 『The Calm Man』.
Earlier this month, the French jazz trio and jazz quartet vocalist Lee Jae-eun's live concert was highly popular, reminiscent of the French night street. On the 21st, we plan to continue the French mood with a special performance by Chanson artist Chanson J, which conveys the deep sensibility and elegance of French chanson.
In particular, a program for the whole family was prepared on the 29th. Children read the picture book "On the Sea" in French and Korean and participate in creative art activities on the theme of the environment. Parents who are together can experience the introduction tour and test drive program of Renault Korea's mid-sized SUV "Grand Coleos" with the commentary of the Renault Specialist.
In line with this event, the interior space of Renault's Seongsu has also been newly created. On the first floor, there is a heritage photo zone set in Renault's classic car and a card matching game space inspired by brand history. On the second floor and outdoors, brand messages are delivered through an exhibition zone highlighting Renault's highlights under the black-and-white concept.
Ha Eun-young, director of brand and marketing communication at Renault Korea, said, "This 'Timeless Drive' event is a brand experience that reinterprets Renault's heritage, and is designed to continue in-depth communication with customers through a space where culture and emotion are harmonized."
Editor Song Moon-cheol mc.song@carguy.kr
This article was translated by Naver AI translator.
