Pickup truck Musso EV popular sensation..3 Clear Reasons Why It Sold Well
Jun 04, 2025
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The sales volume is higher than that of the Ray EV, the only light electric vehicle in Korea, and Hyundai Ioniq 6, the Hyundai sedan electric vehicle. Kia's main EV4 sales this year were only 831 units in April. Considering the genre of pickup trucks, you can see that Musso EV is doing very well. I found out where the charm lies through a test drive myself.
A test vehicle is a two-wheel drive model with a single motor on the front wheels. It is a black edge, which is a superior trim among the two trims. With the addition of sunroof and 3D around view monitoring system options, the total vehicle price is 52.3 million won based on 3.5% of the opening tax.
On top of that, 8.38 million won in electric vehicle subsidies will be paid based on the Seoul Metropolitan Government, and the actual purchase price will be lowered to 43.92 million won. In the case of small business owners, additional subsidies are paid 30% more of the national expenditure, and in some cases, more subsidies are received depending on the region, so they can be purchased in the late 30 million won range.
In the case of the front part, it looks familiar. Although it was released with a new name, Musso EV, the Torres EVX foundation does not make much difference in its front design. Both Torres and Torres EVX have good design evaluations, so Musso EV is also a good face.Daylight, which was connected in the form of a dotted line, conveys a future-oriented feeling like an electric vehicle.
The black hygrosi panel, which is located wide in the center of the front, is different from TorresEVX in design. It does its job to give a strong impression like a pickup truck. The bumper guard protruding around the license plate and the bold skid plate design at the bottom are also pickup truck-like design elements.
The side part delivers a distinctly different image like a pickup truck. We tried to dilute the mild feeling of the existing SUV base by adding angular decorations to the front and back fenders. The shape of the C pillar part was also designed to be thick. Along with a solid image, a symbol depicting Musso was applied to give a point.
The test car is a black edge model with a 17-inch black painting wheel. The side mirrors are also black. The Musso EV's full length is 5160mm, the width is 1920mm, and the wheel base is 3150mm. Due to the addition of the loading box, it is about 30cm longer than the medium SUV. In the case of full width, there was no significant difference, so the inconvenience of parking was not as great as expected.
In the case of the rear, the original design was well expressed like a pickup. The name Musso EV is not awkward on the back. The X-shaped tail lamp finishes the rim in black to give a strong impression. The bumper is finished with matte black plastic to match the practicality of the pickup truck.
It tells you that it is a properly prepared pickup by putting a footboard on the side. The maximum load is 500kg, which is also characterized by no difference depending on options such as two wheels and four wheels.Another laudable factor is that it comes down smoothly when the loading box is opened. The early models of Ssangyong Motor's pickup trucks were uncomfortable because their loading capacity fell off 'thump'.
Now, not only does it come down smoothly, but it also comes down quickly to suit the tendencies of Korean consumers, and satisfaction is high in many ways.The loading box space also meets the regulation of 2 square meters, so there is no shortage of use for business purposes.However, it is a bit unfortunate that there is no part that can be connected to the power source.
The interior is substantially similar to the state-of-the-art KGM model. Because I share the parts. For the steering wheel, it is the same as Actian. It is easy to see the digital instrument panel in the form of a polygon that presses up and down, and has an excellent grip when held in hand.
The difference from the Torres hybrid, which was recently tested, is that the auto hold button is applied separately to the steering wheel. It is a button that is used when driving and often released when parking. For the Torres hybrid, it was a bit inconvenient because it had to be adjusted after swiping on the center monitor. Musso EV was highly satisfied with solving this part.
The gear is in the form of an electronic toggle. It is the same way as the Torres model. During the Torres hybrid test drive, he pointed out that black hygrosy was applied to this part, leaving a lot of fingerprints, but Musso EV overcame these shortcomings by applying a carbon pattern. In many ways, the interior of the Musso EV was more satisfactory than the Torres hybrid, which was recently tested.
The height of the first row was similar to that of a mid-sized SUV for reasons that were not frame bodies. It creates the illusion of being in a passenger SUV, especially indoors. Press the start button to go for a test drive. Like an electric car, the operable indicator lights come on, but the quietness of the stop remains unchanged even in the pickup truck. As I start accelerating by applying force to the organ pedal, I can feel the difference from other electric vehicles.
The accelerator reaction is not sensitive. When you ride the latest electric cars, especially the latest electric cars of Hyundai-Kia, you start accelerating with no delay even if you apply a little force to the accelerator. Sometimes this part is burdensome, so it changes to eco mode and operates. Depending on the propensity, this part can be an advantage or a disadvantage.
MussoEV deliberately shows a slightly slower response. Of course, it's not the same reaction as a diesel pickup truck. It's faster than that, but there's a little delay for an electric car. Mild acceleration is appropriate. It is a suitable setting considering the large size of more than 5m and the purpose of the pickup truck. Of course, many electric pickups beyond sports cars are also being released in North America, but considering the use of domestic pickup trucks, it is sufficient.
The biggest advantage I felt after driving for a long time is the comfort of riding. It is said that a frequency-sensitive damper is applied, but even if you don't know this, you can feel that the ride is quite good. Even if you cross the bump or encounter a rough road surface, it gives you a soft and chewy feeling. It shows a fairly satisfying ride.
At a normal speed, the center of gravity is low due to the battery located at the bottom, so it is not large with a roll. Of course, if you accelerate rapidly or target a corner at a high speed, the roll becomes larger or the stability decreases in the pickup truck setting.This is a phenomenon that occurs when testing inappropriate when using this car in practice.
In the case of regenerative braking, it can be adjusted in four stages using the paddle shift. The 0th stage of regenerative braking is okay to feel like sliding like the coasting mode of the internal combustion engine. For some vehicles, using the physical brake in the regenerative braking stage 0 feels pushed. The brake of the Musso EV was satisfactory because it stably controlled the weight of more than 2 tons.
While testing the Musso EV, there were three clear reasons why it sold well.The first is a reasonable price. The sale price is around 50 million won, but it is classified as a truck, so subsidies for electric vehicles are higher than electric vehicles for vehicles. In addition, VAT refunds are also possible for business operators. Considering these various benefits, most of them can be purchased in the mid-to-late 30 million won range.
In addition, the car tax is quite cheap at 28,500 won per year. A pickup truck with a tolerance weight of more than 2 tons and a full length of more than 5m usually has a lower fuel efficiency, so if there is a lot of mileage, the fuel cost is quite burdensome. As an electric car, it can be fully charged at around 20,000 won for a slow charge. It also has an excellent effect of reducing maintenance costs by operating.
The second is SUV-like comfort. There is also an advantage of an authentic body-on-frame type pickup. It would be right to choose that side, especially if off-road driving is the main purpose. However, the Musso EV shines when it comes to commuting, traveling on weekends, and occasionally carrying luggage.
Since it is a passenger SUV base, it has the comfort of a passenger SUV as well as the feeling of driving. In the case of pickup, there is a lack of space in the second row and inconvenience, and this part has been largely resolved through the second row recycling function.
The third is compliance performance.Despite the test drive of the single motor model, the electric car's unique instant torque was generated, enabling stress-free acceleration in daily driving. Unless it's a limit speed or extreme driving for testing, it's a level of stability. Unless you want sports car sensitivity, there was no regret such as lack of output.
With these advantages combined, the Musso EV is receiving a good response, entering the top 3 in the domestic electric vehicle market at once. However, there are disadvantages and precautions. Although the comfort and compliance of the passenger SUV are advantageous, it is not possible to drive on the first lane on highways because it is classified as a cargo use. On the multi-lane expressway, you have to drive in lower lanes such as three lanes.
In addition, it is inconvenient compared to medium-sized SUVs such as parking or U-turns in a narrow space with a total length of 5.1m, so the environment of use should be considered well. Nevertheless, it is expected that the popularity of the Musso EV, armed with many advantages, will continue to a large extent.
a line review
Advantage - car-level ride..Compliant exercise performance and comfortable up to the second row.You can choose instead of a mid-sized SUV.
Disadvantages - Battery height is lower than the body, so care must be taken when driving on a trial road..It may be uncomfortable because the charging hole is at the front.
Editor Song Moon-cheol mc.song@carguy.kr
This article was translated by Naver AI translator.
