Xiaomi Store IFC Mall Yeouido branch opens..Start 10 Smart Bands
Jun 30, 2025
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The opening ceremony was attended by Andrew Li, head of the East Asia region of Xiaomi's international business division, Jonny Wu, president of Xiaomi Korea, Kiko Song, head of Xiaomi's East Asia marketing, Oh Yong-geun, director of Xiaomi Korea Store expansion, and Kim Hee-jung, managing director of IFC Mall. In addition, Xiaomi Mi Pan Store Manager and various major distinguished guests also celebrated a meaningful moment.
Starting with GaOpen on June 24, this store is the first case in Korea that Xiaomi's "New Retail" strategy has been applied. It integrates online and offline distribution channels, provides a customer-oriented shopping experience through digitalization of the entire process, and introduces Xiaomi's 'Human × Home' smart ecosystem-based products such as smartphones, tablets, smart home appliances, and lifestyle products.
To commemorate its opening, Xiaomi Korea will hold the "BIG 4 Promotion" from June 28 to July 6, offering special benefits for customers visiting the store. In particular, a limited promotion commemorating the grand opening will be additionally operated on June 28 and 29.
Kim Hee-jung, managing director of IFC Mall, said "We are very pleased to announce that Xiaomi's first official Korean brick-and-mortar store will be located at IFC Mall."As a cultural complex representing Seoul, we expect this partnership to provide our customers with innovative global technology experiences as well as a variety of activities that can only be met at the IFC Mall."
Andrew Li, head of Xiaomi's international business division in East Asia, said, "It is very meaningful to meet customers in person for the official opening of Korea's first Xiaomi store. In particular, it is a great honor to conduct tape cutting with Kim Hee-jung, managing director of IFC Mall, he said. "We deeply appreciate the excellent location and full support for this store, and we also sincerely thank the media officials and fans for joining us."
"Xiaomi sees Korea as a very important strategic market, and it is continuously expanding its product and brand experience from the Xiaomi 14T, which collaborated with Leica earlier this year, to the Xiaomi 15 series, and to offline stores introduced today," he said. "We plan to continue to introduce innovative and reliable competitive products and expand our contact points with more Korean consumers."
Xiaomi officially launched 'Xiaomi Smart Band 10' in the Korean market with the opening of the store. It is one of the countries in the early stages of global launch after China, Hong Kong, and Taiwan, and continues its strategic moves in the Korean market. The new band is equipped with a 1.72-inch AMOLED display (212×520, 326 PPI) and supports a maximum brightness of 1,500 nits, 25% brighter than its predecessor. Thanks to the vacuum sealing structure and 2.0mm symmetrical ultra-slim bezel, the screen-to-body ratio has improved from 66% to 73%, and the metal-based sophisticated body weighs 15.95g and is 10.95mm thick, light and fits well.
Precise fitness tracking has also been enhanced. It supports more than 150 exercise modes based on upgraded 9-axis motion sensors and sports-specific algorithms, and provides detailed data such as maximum oxygen intake (VO₂ max), exercise load, and recovery time to help improve user performance. In particular, AI-based stroke recognition and real-time heart rate measurement are applied for users who enjoy swimming.
The accuracy of the wrap count reaches 96%, and it also has a 5ATM waterproof function. When cycling, you can receive real-time feedback through speedometer linkage through Bluetooth, and 10 learning programs tailored to your fitness level are also built-in. In addition, it continuously supports users' exercise goals through functions such as real-time face tracking and weekly activity scores.
The wellness function has also been strengthened. It is equipped with advanced sleep monitoring functions certified by the World Sleep Society, the Asian Society of Sleep Medicine, and the Chinese Sleep Research Society to provide daily, weekly, and monthly reports that analyze sleep time, quality, and patterns. In addition, it will also support a customized program on the 21st to help users improve their sleep habits.
In addition, it is equipped with 24-hour heart rate blood oxygen (SpO₂) monitoring function, abnormal level notification, stress tracking, and relaxation induction notification function. It also supports women's health care functions such as predicting menstrual cycles and recording symptoms, and has further strengthened its role as an overall healthcare partner. Low-power hardware and intelligent power-saving algorithms provide up to 21 days of battery life, along with vibration customization and intuitive device interworking.
Furthermore, through interworking with smartphones and tablets, it is possible to check phone reception, reply to quick messages, synchronize alarms and schedules, as well as check battery remaining capacity, control volume, and switch to noise cancellation mode through Xiaomi Smart Hub. In addition, it supports various smart functions such as finding devices, remote camera shutters, and presentation slide control to increase convenience in everyday life.
Smart Band 10 comes in three colors: Midnight Black, Glacier Silver, and Mystic Rose, with a recommended consumer price of 59,800 won. The premium ceramic edition in pearl white is 79,800 won.
Redmi Note 145G will be officially sold through three major mobile telecommunication companies: SK Telecom, KT, and LG U+. Redmi Note 145G, which will be introduced in the domestic market for the first time this time, boasts excellent durability in various environments in daily life by applying IP64 dust and waterproof rating and Gorilla Glass 5 to a slim thickness of 7.99mm. The 6.67-inch AMOLED display supports up to 120Hz scan rate and 2100 nits of brightness, providing excellent outdoor visibility and a smooth screen experience.
The MediaTek Dimensity 7025-Ultra chipset combines up to 12GB RAM, 512GB storage space, 5,110mAh large-capacity battery, and 45W fast charging to realize stable performance. In addition, it is equipped with a triple camera system centered on a 108-megapixel OIS main camera, AI-based editing function, and a 20MP front camera to enable high-definition photography and video shooting. In addition, it has various premium functions such as dual speakers, Dolby Atmos, and in-screen fingerprint recognition, and the factory price based on the 8GB + 256GB model is 319,000 won.
"The opening of the first official store in Korea is a very meaningful starting point for Xiaomi," said Johnny Wu, president of Xiaomi Korea. "We will continue to introduce innovative products at honest prices and further strengthen communication with Korean consumers and U.S. fans." I was very happy to meet so many fans in person today, and I sincerely thank the media and officials for joining me in this event," he said.
This article was translated by Naver AI translator.
