Britannia Auto McLaren Seoul..Atura Spider MSO Ignition Spear Collection Unveiled
Jul 10, 2025
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The loaning event, which took place on July 4, was successful with 250 people, including McLaren owners, major media, and brand fans attending.The event was completed as a special moment to announce that McLaren has reached a new turning point in the Korean market.About 20 McLaren owner vehicles displayed at the entrance of the venue symbolically showed the passion of Korean customers and their deep affection for the brand.
At the customer event, you can experience McLaren's storytelling through a dining course with a craftsman's touch added.In particular, the performance of specially producing Bespoke Art Wall with each participant's initials and vehicle names and delivering them to participants as custom souvenirs left a deep impression by symbolically expressing the sense of belonging and bond of customers felt on their journey with McLaren.
The event added meaning by unveiling the world's first MSO Collection exclusively for the Korean market, along with the official release of McLaren's next-generation supercar, Artura Spider, for the first time in the world.
The unveiling of the McLaren Atura Spider Ignition Spear Collection goes beyond just the unveiling of new vehicles, symbolizing a new beginning for McLaren Seoul.The collection, which was created based on a close collaboration between Britannia Auto and McLaren, features a unique design only for Korean customers.
The most important part is 'Midnight Han', a Bespoke exterior color exclusively for Korea.With deep, modern blue colors inspired by the serene night of Seoul, it is inspired by the Korean sentiment of 'Han (恨).
The interior is decorated with an intense Volcano Red sheet that homages the Korean royal family, and the combination of red and blue colors means the harmony, identity, and pride of the Korean flag.As McLaren's headquarters' McLaren Technology Center was designed by Sir Norman Foster, inspired by the Taegeuk pattern, it symbolically shows the deep cultural connection between Britain and Korea.
The McLaren Atura Spider Ignition Spear Collection is produced in a very small amount and applies special specifications only for Korean customers.The exterior is inspired by the night view of Seoul, and the MSO-only Bespoke paint Midnight color is applied, and the inside is a Luna White Metallic piping and a limited edition plaque on the Volcano red sheet.
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The front splitter, louver, and rear diffuser utilize Luna White Metallic and Volcano Red's FinStreife Pack.McLaren Heritage logo "Speedy Kiwi" is applied to the side mirror case to emphasize heritage, while attaching a "McLaren Track Record Commemorative plaque" commemorating McLaren's circuit heritage and performance philosophy.If the customer wants, the exterior color can be changed to Luna Metallic White or Volcano Red.
The McLaren Atura Spider Ignition Spear Collection means more than just special specifications, said McLaren APAC Director Charlotte Dickson. "It is a homage to the personality and passion of McLaren owners, who are at the center of the brand, with local inspiration, elaborate design, and deep connection with customers."
"We are very excited to announce our new start in Korea with Britannia Auto, and we will provide the world's best customer experience for dynamic and future-oriented Korean customers," he continued.
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"We are honored to share McLaren's new beginning in the Korean market with Britannia Auto," said Kwon Hyuk-min, CEO of Britannia Auto. "This McLaren Atura Spider Ignition Spear collection is McLaren Seoul's first project, and McLaren Seoul will continue to set a new standard for McLaren in Korea with its detailed customer response and precise technology and unique customer service for Deutsche Automobile Group, focusing on customized journeys and craftsmanship."
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Along with the relonching, the 260㎡ McLaren Seoul exhibition hall in Gangnam, Seoul, has been refurbished with a customized consulting space that has been reinforced while exhibiting the latest McLaren models such as Atura, 750S, and TS.The after-sales service will also be completely reorganized, and the McLaren Seoul Service Center in Seongdong-gu will provide a premium customer experience throughout the journey with McLaren under Britannia Auto operation.
Editor Kim Tae-jin, tj.kim@carguy.kr
This article was translated by Naver AI translator.
