BYD Group Signs Global Automotive Partnership With Inter Milan
Jul 23, 2025
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This agreement is one of the most important cooperation that encompasses the automobile industry and the soccer world, and it is a meaningful partnership that makes impression feasible and connects two global brands that share a common vision of leadership pursuit in each field, excellence, and innovation and pioneering spirit.
The partnership takes on the nature of a strong global collaboration and is expected to create synergy between two fast-growing brands in major markets. Inter Milan has more than 533 million fans worldwide and has recorded the second-fastest fandom growth of any soccer club in the last five years.
BYD is positioning itself as a technology leader in the field of eco-friendly vehicles (NEVs). It sold more than 4.2 million vehicles in 2024, representing 41% year-over-year growth and continued double-digit year-over-year growth in the first half of this year alone, with sales of more than 2 million vehicles. In particular, it recently achieved accumulated production of 13 million eco-friendly vehicles (NEVs), setting a new milestone as the first carmaker in the world to set the record.
"This partnership, like BYD's meaning of 'Build Your Dreams,' is an agreement that conveys dreams and hopes to young people and fans around the world who love soccer," said STella Li, vice president of BYD. "Inter Milan is well-known for its endless passion, unwavering will, tenacity to succeed, and rapid growth into a global brand, a feature that BYD, which is growing rapidly, also shares."
Vice Chairman Lee also said, "BYD is fighting climate change around the world with the dream of lowering global temperatures by 1 degree, and 120,000 engineers who produce 45 patents every day are engaged in research day and night for this goal."
"We are very pleased with this partnership, which is built on the common values of constant drive to the future and aspiration for excellence," said Giorgio Ricci, CRO of Inter Milan. "The fact that BYD Group, including BYD and DENZA brands, chose Inter Milan as its first soccer partner proves the growing global appeal of the Inter Milan brand, and this partnership will provide international content that can strengthen communication with fans and consumers around the world and an opportunity for the two brands to develop joint projects."
The agreement includes an all-round collaboration between the two companies to realize their common growth goals, strengthen their brand position, and maximize the value of the partnership through BYD and Denza brands.
In addition, BYD Group provides approximately 70 vehicles for the club's top management, coaching staff, and first-team squad. This makes Inter Milan a major participant in the BYD-led transition to greener mobility through electric and super plug-in hybrid (DM-i) vehicles, while experiencing firsthand BYD's advanced technologies and best comfort.
Inter Milan will first offer a special edition inspired by the color of Nerajuri (Inter Milan's uniform) among BYD's technology flagship model SEALION 7, which will then be available as a limited edition model for Inter Milan fans. Through this, fans can enjoy a special experience of traveling with the color of the team they support.
With the Denza brand set to launch in Europe in the coming months, the partnership with Inter Milan will be applied as a key strategy for the successful launch of the premium brand Denza in Europe.
The partnership is also in line with BYD's strategy to further expand its presence in the international soccer community. BYD is strengthening its presence in European football as the official partner of UEFA Euro 2024 and UEFA U-21 Championship 2025, continuing its goal of reaching millions of fans around the world.
This article was translated by Naver AI translator.
