Dongwon F&B announces K Beverage with Denmark Take Alive start
Jul 30, 2025
Dongwon F&B is speeding up its entry into the global market by confirming its export to China after Japan and Taiwan.
Denmark's Take Alive began exporting overseas in May last year, starting with the entry of Costco in Japan, and was loved by more than 13 million units in about a year.Thanks to this popularity, it started selling at Costco in Taiwan in April this year, and will also enter Costco in China in August.As a result, Denmark Take Alive will enter all of its Asian Costco stores.
Danish Take Alive is receiving great response from local consumers through its unique taste of fruit, lactobacillus culture, and functional ingredients such as vitamins. In addition, as Korea's spicy taste has attracted attention around the world, interest in K-drinks, which are good for combination, is also considered a popular factor.
Dongwon F&B is seeking to enter the U.S., Costco's home, based on its success in Asia Costco, and plans to foster Danish Take Alive as a global brand by expanding its sales channel through local customized marketing.
Dongwon F&B's 「Danish Take Alive" released in 2015 has been loved by consumers for containing functional ingredients such as lactobacillus and vitamins. Another popular factor is the flavor of tropical fruits. It consists of sweet jamon, mango, blood orange, muscat green grapes, etc., and embodies a refreshing taste with the juice of each fruit. It also offers various forms and capacities, so you can enjoy it according to the situation and preference.
Danish Take Alive is Dongwon F&B's leading steady seller product. It has accumulated sales of 400 million units for 10 years since its launch in 2015. In addition, it is evolving by releasing 'Danish Take Alive Zero Talk' with carbonic acid to increase the freshness and 'Danish Take Alive Blend' incorporating herbal tea. This year, two PET-type products (Sweetie Jamon and Mango) were renewed with zero calories in line with the trend of health flazers.
Last year, Dongwon F&B released two kinds of 'Danish Take Alive Blend' that incorporate herbal teas into the steady seller 'Danish Take Alive'. Fresh fruit and fragrant herbal tea are combined in a golden ratio, featuring a fresh flavor and a clean aftertaste. It consists of two types: 'Lemon Chamomile', which is blended with fresh lemon and chamomile, and 'Jamon Hibiscus', which allows you to feel the flavor of sour grapefruit and hibiscus as it is.
Denmark's Take Alive began exporting overseas in May last year, starting with the entry of Costco in Japan, and was loved by more than 13 million units in about a year.Thanks to this popularity, it started selling at Costco in Taiwan in April this year, and will also enter Costco in China in August.As a result, Denmark Take Alive will enter all of its Asian Costco stores.
Danish Take Alive is receiving great response from local consumers through its unique taste of fruit, lactobacillus culture, and functional ingredients such as vitamins. In addition, as Korea's spicy taste has attracted attention around the world, interest in K-drinks, which are good for combination, is also considered a popular factor.
Dongwon F&B is seeking to enter the U.S., Costco's home, based on its success in Asia Costco, and plans to foster Danish Take Alive as a global brand by expanding its sales channel through local customized marketing.
Dongwon F&B's 「Danish Take Alive" released in 2015 has been loved by consumers for containing functional ingredients such as lactobacillus and vitamins. Another popular factor is the flavor of tropical fruits. It consists of sweet jamon, mango, blood orange, muscat green grapes, etc., and embodies a refreshing taste with the juice of each fruit. It also offers various forms and capacities, so you can enjoy it according to the situation and preference.
Danish Take Alive is Dongwon F&B's leading steady seller product. It has accumulated sales of 400 million units for 10 years since its launch in 2015. In addition, it is evolving by releasing 'Danish Take Alive Zero Talk' with carbonic acid to increase the freshness and 'Danish Take Alive Blend' incorporating herbal tea. This year, two PET-type products (Sweetie Jamon and Mango) were renewed with zero calories in line with the trend of health flazers.
Last year, Dongwon F&B released two kinds of 'Danish Take Alive Blend' that incorporate herbal teas into the steady seller 'Danish Take Alive'. Fresh fruit and fragrant herbal tea are combined in a golden ratio, featuring a fresh flavor and a clean aftertaste. It consists of two types: 'Lemon Chamomile', which is blended with fresh lemon and chamomile, and 'Jamon Hibiscus', which allows you to feel the flavor of sour grapefruit and hibiscus as it is.
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This article was translated by Naver AI translator.
