Hyundai Engineering & Construction presents a collaboration between Hillstate and Starbucks brands
Jul 23, 2025
Hyundai Engineering & Construction will collaborate with a global coffee brand for the first time in the domestic construction industry to provide a differentiated brand experience to Hillstate residents.
Hyundai Engineering & Construction announced on the 23rd (Wednesday) that it will introduce a limited-edition collaboration product with 'Lifestyle Leader" Hillstate and"Special Experience beyond coffee' Starbucks Korea. This collaboration is designed to strengthen communication with future customers who value culture and taste and expand the brand experience.
Reflecting the latest trend of enjoying outdoor activities with pets, this collaboration product consists of four types: dog harness bags, tote bags, picnic mats, and shoulder bags. On the bottom of the collaboration product's bag, Hillstate's Gen Z Style 'Gen Z Style' is the name of an integrated design developed by Hyundai Engineering & Construction in collaboration with world-class color master Massimo Caiazzo, and features the expression of Hillstate's unique visual identity. It is currently being applied throughout the Hillstate complex.
The two brands' identities were captured by matching the black Starbucks logo with the Hillstate wine color in point colors.
'Hillstate × Starbucks Family Pet Set' consists of a dog harness bag and tote bag. The harness bag is characterized by a mesh net on the surface that touches the animal's skin so that the wind can flow well, and the inside of the tote bag is a detachable partition to increase practicality.
'Hillstate × Starbucks Picnic Mat Set' consists of a living waterproof picnic mat with just a landscape and a shoulder bag. The picnic mat contains emotional illustrations that contain brand identity, such as H Weaving Bench made with 3D technology, as well as the actual Hillstate complex owner and apartment exterior, adding to the fun of finding hidden pictures.
Starting with a pre-inspection event for residents of Hillstate The Unjeong on the 25th (Friday), the collaboration product will be provided to customers of 12 Hillstate complexes (including two modern engineering complexes) scheduled to move in by the end of this year. Residents of the complex may choose between 'Family Pet Set' and 'Picnic Mat Set'.
Meanwhile, Hillstate is constantly communicating with future customers, reflecting trends popular with the younger generation. In collaboration with leading lifestyle brands such as Helinox and Travelers, the company launched limited-edition summer goods 'Heels Summer Kit' and participated as an official sponsor of the '2024 Incheon Pentaport Rock Festival', which received great response by operating the Hillstate brand experience space and various event programs.
Hyundai Engineering & Construction announced on the 23rd (Wednesday) that it will introduce a limited-edition collaboration product with 'Lifestyle Leader" Hillstate and"Special Experience beyond coffee' Starbucks Korea. This collaboration is designed to strengthen communication with future customers who value culture and taste and expand the brand experience.
Reflecting the latest trend of enjoying outdoor activities with pets, this collaboration product consists of four types: dog harness bags, tote bags, picnic mats, and shoulder bags. On the bottom of the collaboration product's bag, Hillstate's Gen Z Style 'Gen Z Style' is the name of an integrated design developed by Hyundai Engineering & Construction in collaboration with world-class color master Massimo Caiazzo, and features the expression of Hillstate's unique visual identity. It is currently being applied throughout the Hillstate complex.
The two brands' identities were captured by matching the black Starbucks logo with the Hillstate wine color in point colors.
'Hillstate × Starbucks Family Pet Set' consists of a dog harness bag and tote bag. The harness bag is characterized by a mesh net on the surface that touches the animal's skin so that the wind can flow well, and the inside of the tote bag is a detachable partition to increase practicality.
'Hillstate × Starbucks Picnic Mat Set' consists of a living waterproof picnic mat with just a landscape and a shoulder bag. The picnic mat contains emotional illustrations that contain brand identity, such as H Weaving Bench made with 3D technology, as well as the actual Hillstate complex owner and apartment exterior, adding to the fun of finding hidden pictures.
Starting with a pre-inspection event for residents of Hillstate The Unjeong on the 25th (Friday), the collaboration product will be provided to customers of 12 Hillstate complexes (including two modern engineering complexes) scheduled to move in by the end of this year. Residents of the complex may choose between 'Family Pet Set' and 'Picnic Mat Set'.
Meanwhile, Hillstate is constantly communicating with future customers, reflecting trends popular with the younger generation. In collaboration with leading lifestyle brands such as Helinox and Travelers, the company launched limited-edition summer goods 'Heels Summer Kit' and participated as an official sponsor of the '2024 Incheon Pentaport Rock Festival', which received great response by operating the Hillstate brand experience space and various event programs.
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This article was translated by Naver AI translator.
