Lotte Well Food Introduces Excitement Coolish Vanilla, Strengthens Collaboration with Korea, Korea, Japan, and One Lotte
Jul 30, 2025
Lotte Well Food said it has introduced Lotte's popular ice cream 'COOLish vanilla' in Korea as 'excitement coolish vanilla'. This is the first case of introducing Lotte's Binggwa brand in Japan as its brand name and specifications.
Excitement is Korea's first pouch-type ice cream launched in 2003. With a differentiated concept, it has become a leading ice cream brand with sales of about 30 billion won within a year of its launch, and this year, the 23rd year of its launch, it has been steadily gaining popularity, recording nearly 20 million sales in the first half of the year alone, which is considered an off-season.
Lotte's "Coolish Vanilla" in Japan is a product created by excitement that moved to Japan. It is made of a formulation that can give you a more immediate coolness according to the local food culture, and has been greatly loved in the form of 'Drinking Ice Cream'. In 2021, the nature of 'frozen drinks' was further strengthened by applying a new hybrid patent technology that makes it easier to separate fine ice from each other. In marketing, athletes and others were used as models, emphasizing `ice cream that cools down the body immediately after drinking.'
Lotte Well Food has decided to introduce the product, which can provide immediate coolness, as demand for ice cream in the summer increases. It is released as a new flavor of excitement, which aims to strengthen the brand's competitiveness. Excitement Coolish Vanilla is produced directly at Lotte Well Food's mass production plant by applying the product mix verified in the Japanese market as it is. We use 'Ziegra' ice equipment to implement the best feature of Kulish: microice. Zigra, introduced earlier this year, is first being used in ice cream ' and' as a facility to make tiny ice grains.
Meanwhile, Lotte Korea and Japan have continued to collaborate in various ways, including joint sourcing and marketing support activities and cross-selling products between the two companies since last year 'One Lotte Food Company Strategy Meeting'. Cross-sales of products between the two companies are actively underway through collaboration between Lotte Well Food and the departments in charge of export of Lotte in Japan.
Representatively, Lotte Well Food imported Lotte's chocolate mini pastry snack Finomi in February and released it as a `Pie fruit' in Korea. Lotte in Japan imported and introduced rubber jelly, zero jelly, dumplings, and tteokbokki from Lotte Well Food to Japan. In addition, the Pepero, which was selected as the No. 1 global mega-brand development product of Senior Ditte, is sold at a local distributor through Lotte Vietnam's subsidiary in Japan. The two companies plan to analyze cross-selling performance to determine the strategic sales products of the countries where each company enters and gradually increase the number of products sold.
Excitement is Korea's first pouch-type ice cream launched in 2003. With a differentiated concept, it has become a leading ice cream brand with sales of about 30 billion won within a year of its launch, and this year, the 23rd year of its launch, it has been steadily gaining popularity, recording nearly 20 million sales in the first half of the year alone, which is considered an off-season.
Lotte's "Coolish Vanilla" in Japan is a product created by excitement that moved to Japan. It is made of a formulation that can give you a more immediate coolness according to the local food culture, and has been greatly loved in the form of 'Drinking Ice Cream'. In 2021, the nature of 'frozen drinks' was further strengthened by applying a new hybrid patent technology that makes it easier to separate fine ice from each other. In marketing, athletes and others were used as models, emphasizing `ice cream that cools down the body immediately after drinking.'
Lotte Well Food has decided to introduce the product, which can provide immediate coolness, as demand for ice cream in the summer increases. It is released as a new flavor of excitement, which aims to strengthen the brand's competitiveness. Excitement Coolish Vanilla is produced directly at Lotte Well Food's mass production plant by applying the product mix verified in the Japanese market as it is. We use 'Ziegra' ice equipment to implement the best feature of Kulish: microice. Zigra, introduced earlier this year, is first being used in ice cream ' and' as a facility to make tiny ice grains.
Meanwhile, Lotte Korea and Japan have continued to collaborate in various ways, including joint sourcing and marketing support activities and cross-selling products between the two companies since last year 'One Lotte Food Company Strategy Meeting'. Cross-sales of products between the two companies are actively underway through collaboration between Lotte Well Food and the departments in charge of export of Lotte in Japan.
Representatively, Lotte Well Food imported Lotte's chocolate mini pastry snack Finomi in February and released it as a `Pie fruit' in Korea. Lotte in Japan imported and introduced rubber jelly, zero jelly, dumplings, and tteokbokki from Lotte Well Food to Japan. In addition, the Pepero, which was selected as the No. 1 global mega-brand development product of Senior Ditte, is sold at a local distributor through Lotte Vietnam's subsidiary in Japan. The two companies plan to analyze cross-selling performance to determine the strategic sales products of the countries where each company enters and gradually increase the number of products sold.
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This article was translated by Naver AI translator.
