Sleeveless and Backless Increased in Heat Wave...Body care products such as back icicles and coloring are popular
Jul 31, 2025
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With the popularity of such revealing summer clothes, interest in body skin care as well as face is increasing. Various products such as cooling, soothing, moisturizing, cleanliness (deodorant), and trouble prevention are attracting attention.
According to the style commerce platform 'ZigZag' run by Kakao Style, related product transactions have surged up to 36 times year-on-year, with searches for 'body care' more than 10 times (950%) in the past month (6/21~7/20) compared to the same period last year. The search volume of 'body spray', which is easily sprayed on the body, increased more than 5 times (42%) and the transaction amount nearly 3 times (199%), and the transaction amount of 'body wash', a representative body care product, increased more than 8 times (792%).
In particular, products that are effective in covering traces or correcting tone are strong as body exposure increases. The transaction amount has soared more than 36 times (3538%) in the past month compared to the same period last year, as 'Colored Cream', which helps improve colored areas when used steadily, has rapidly emerged as a popular body care item. Search volume related to colored cream also more than doubled (154%) during the same period. The transaction amount and search volume of 'body whitening cream' increased more than three times (226%) and more than nine times (817%), respectively, and the demand for skin tone correction was evident.
Items that solve skin problems are also popular. After hair removal, the transaction value of 'Inggrateful Hair' related products, which manages the symptoms of hair penetrating into the skin, increased more than 18 times (1,745%) during the same period, and the search volume increased more than 15 times (1,467%). Transactions in 'back care' to alleviate back problems increased more than six times (563%) and 'foot dead skin cells' related products rose 61% due to the trend of shoes showing feet such as mules and sandles.
Products that are effective in maintaining cleanliness in summer are also attracting attention. The transaction amount of 'deo tissue', which can be easily pulled out and wiped off sweat like wet tissue, surged more than 17 times (1,639%) compared to the same period last year, and search volume increased more than 10 times (980%). During the same period, 'deodorant' transaction amount (406%) and search volume (113%) which are effective in suppressing sweat also rose.
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AmorePacific recently introduced a new line 'Feelso Good Body Care' from body care brand Happy Bath exclusively for Daiso. It consists of a total of three types: body wash, makeup shower pad, and body patch targeting consumers in their 10s and 20s who are sensitive to trouble care.
Aekyung Industrial also launched a new performance body care brand 'Vlei' in Daiso this month. It is a concept containing scents found in Mother Nature in the Namib Desert, and has been released in a total of 6 types of body mist and solid perfumes. It contains various scents such as Floral, Aqua Musk, and Windy Sandalwood.
A Kakao Style official said, `As tank tops and halternecks, which are exposed in summer, are gaining popularity among young women, and the demand to manage their backs, arms, and legs as well as facial skin care is combined, interest in body care products is rapidly increasing"With climate change predicting a longer summer, the popularity of body care products is expected to continue"
This article was translated by Naver AI translator.
