Strengthen contact with consumers using SNS in the interior industry such as KCC Glass
Jul 14, 2025
With the recent prolonged construction recession, the interior industry is stepping up efforts to tap the consumer-to-consumer (B2C) market beyond corporate-to-business (B2B). In particular, marketing to expand contact points with consumers and strengthen communication by using SNS is becoming active.
KCC Glass stands out the most.
KCC Glass is expanding its communication with consumers by continuing collaboration with interior influencers, focusing on SNS channels such as YouTube and Instagram, through its interior brand 'HomCC'.
A YouTuber specializing in self-interiors with 310,000 subscribers '??The collaboration with 'House' is representative. ??The Instagram Reels video of 'Self-construction of the floor' released by House drew attention, surpassing 3 million views in three months of its release. The video, which shows the process of replacing a 20-year-old floorboard with KCC Glass HomeC's PVC flooring material 'forest jade', drew attention by intuitively showing how the space can be changed with a single flooring material compared to before and after construction.
In addition to this video, House has continued to collaborate with KCC Glass on various contents. The self-construction YouTube video of Home C's Gangmaru Product 'Forest Gangmaru Stone' recorded 570,000 views, and the self-construction video of 'Forest Dodam', a pet-friendly PVC flooring material, has been viewed more than 200,000 times and is receiving good responses.
What about KCC glasses??In addition to House, it continues to collaborate with influencers who present self-interiors in their own style, such as 'Misaeng's House' and 'Very MJ'. Analysts say that the reviews constructed by influencers themselves give consumers friendliness and trust and increase brand preference.
Thanks to this collaboration, HomeCC flooring products are also attracting consumers' attention. PVC flooring materials suitable for pet furniture or senior households due to their excellent cushioning, shock absorption, and pollution prevention functions, as well as Gangmaru 'Forest Gangmaru Stone', which embodies marble textures in line with Stone+Interior trends, are constantly attracting attention.
In fact, according to a big data analysis of 240,000 sites on 12 channels, including community, Instagram, and YouTube, KCC Glass HomeC flooring products ranked second in interest in related fields with a total of 726 information.
In addition to KCC Glass, various interior companies are actively using SNS marketing to expand consumer contact points. LX Hausys introduced content with the heritage of the floor through the original series 'LX acquaintance', and today's house is looking for a unique recruitment event 'observant' with direct consumer participationdrew attention by hosting '
A KCC Glass official said "We are expanding influencer collaboration to become closer to consumers through SNS."Through this, we will try to promote Mr. Home as a friendlier brand while also contributing to resolving the information imbalance in the interior market."
KCC Glass stands out the most.
KCC Glass is expanding its communication with consumers by continuing collaboration with interior influencers, focusing on SNS channels such as YouTube and Instagram, through its interior brand 'HomCC'.
A YouTuber specializing in self-interiors with 310,000 subscribers '??The collaboration with 'House' is representative. ??The Instagram Reels video of 'Self-construction of the floor' released by House drew attention, surpassing 3 million views in three months of its release. The video, which shows the process of replacing a 20-year-old floorboard with KCC Glass HomeC's PVC flooring material 'forest jade', drew attention by intuitively showing how the space can be changed with a single flooring material compared to before and after construction.
In addition to this video, House has continued to collaborate with KCC Glass on various contents. The self-construction YouTube video of Home C's Gangmaru Product 'Forest Gangmaru Stone' recorded 570,000 views, and the self-construction video of 'Forest Dodam', a pet-friendly PVC flooring material, has been viewed more than 200,000 times and is receiving good responses.
What about KCC glasses??In addition to House, it continues to collaborate with influencers who present self-interiors in their own style, such as 'Misaeng's House' and 'Very MJ'. Analysts say that the reviews constructed by influencers themselves give consumers friendliness and trust and increase brand preference.
Thanks to this collaboration, HomeCC flooring products are also attracting consumers' attention. PVC flooring materials suitable for pet furniture or senior households due to their excellent cushioning, shock absorption, and pollution prevention functions, as well as Gangmaru 'Forest Gangmaru Stone', which embodies marble textures in line with Stone+Interior trends, are constantly attracting attention.
In fact, according to a big data analysis of 240,000 sites on 12 channels, including community, Instagram, and YouTube, KCC Glass HomeC flooring products ranked second in interest in related fields with a total of 726 information.
In addition to KCC Glass, various interior companies are actively using SNS marketing to expand consumer contact points. LX Hausys introduced content with the heritage of the floor through the original series 'LX acquaintance', and today's house is looking for a unique recruitment event 'observant' with direct consumer participationdrew attention by hosting '
A KCC Glass official said "We are expanding influencer collaboration to become closer to consumers through SNS."Through this, we will try to promote Mr. Home as a friendlier brand while also contributing to resolving the information imbalance in the interior market."
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This article was translated by Naver AI translator.
