Volvo XC90 is back with the best cost-effectiveness..It's already sold out

Jul 06, 2025

Photo courtesy : carguy(www.carguy.kr)



The popularity of Volvo SUVs in the imported car market has lasted an astonishing long time. Before the announcement of the new car, the initial volume was already sold out.Volvo Korea officially released new models of its flagship line-ups XC90 and S90 on July 2.

In the case of the third-row large SUV XC90, it is a seven-seater SUV that continues to increase in popularity in Korea. More than 1,300 pre-contractors are expected to be introduced in Korea this year, the company said. In other words, this year's supplies have actually been sold out.

This is proof that so many customers waited for the new model of the XC90, and we checked the reason for this popularity at the launch site of the XC90.






First of all, the front image of the first impression was different. Thor's hammer shape became more sophisticated with two thin lines. New matrix LED headlights and front bumper, fender and bonnet details have been changed. It has been completely redesigned to emphasize the presence of the flagship while having design connections with next-generation electric vehicles.

The front grill, which is the first of its brands to apply diagonal mesh inserts and graphic patterns along with the new Iron Mark, creates a solid image.




Depending on the two themes, bright or dark, it looks stronger with a chromium or black highloxy finish.

The side and rear parts hardly changed except for the wheel.Volvo's unique neat and hard-looking lines blend well with the new face as if looking at a rigid building frame rather than a spherical feel.



In other words, it can be seen that the current model also maintains its design value for a long time over time. This attractive point also seems to contribute to the continued rise in Volvo's popularity.

More has changed in the interior. The interior, which created the Scandinavian Living Room, created a luxurious feeling that never gets tired of high-quality materials. One of the most innovative changes is the newly installed Volvo CarUX, a connectivity developed with TMAP Mobility for the Korean market.



For the 2026 vehicles, we have applied a new UX designed based on Qualcomm's next-generation Snapdragon Cockpit platform with approximately twice as fast responsiveness as before.

In addition, it is equipped with an 11.2-inch standalone center display that implements clearer resolution by increasing pixel density by 21%, increasing visibility and convenience.

T-map Auto, which had good customer response before, is maintained and Naver's new vehicle Whale browser is installed for the first time for an imported car.



It is a web-based service that perfectly integrates the user experience of the smartphone into the car and allows you to use the desired service with the application.

You can enjoy various entertainment contents such as YouTube, various OTT services such as Wave, TVing, Coupang Play, and SPOTV, SNS such as Instagram, Facebook, Thread, YouTube music streaming services, Naver Webtoon, and e-book. In addition, you can enjoy the integrated Flo and Melon music services with voice recognition.

In addition to my exterior with sophisticated details added to the timeless design, and the previously acclaimed T-map Auto, it is the first imported car to have a Naver Whale browser to significantly upgrade its actual convenience.

In addition, the cost-effectiveness of the B6 Ultra, the main trim, is also outstanding. The XC90 comes in three main trims: B6 Plus 88.2 million won, B6 Ultra 99.9 million won, and T8 Ultra 116.2 million won. First of all, in the case of B6, a mild hybrid system is added to the 2.0 gasoline turbo and all-wheel drive is basic.

Here, the ultra trim is applied with an air suspension. In the case of imported SUVs with seven-seater seats in the same class, all models equipped with air suspensions have a price tag of more than 100 million won. The estimated actual purchase price is between 130 million won and 150 million won.



The new design mentioned earlier, the enhanced infotainment system, and the air suspension added to the B6 Ultra trim.The lowest domestic launch price among XC90 sales prices in major countries such as the U.S., Japan, Australia, and the U.K. is one of the reasons why the volume was sold out this year.

Finally, Volvo Korea said it would detect this high popularity and try to bring in 1,500 units or more this year if possible. If you are thinking about an XC90 class imported vehicle, it seems necessary to think about it after a quick contract.



Editor Song Moon-cheol mc.song@carguy.kr







This article was translated by Naver AI translator.